Online

The Messy Middle is a complex place that can go round and round. Our job is to close the gap from trigger to purchase or booking in the shortest time

By now, many of you have heard that Google is rolling out a new update for their analytics product, Google Analytics. NB: This is an article from gcommerce Dubbed “GA4”, […]

The act of responding and connecting with guests online is defined as “social listening.” We can see how social listening is used by the hotel in each case

Is it impossible for hotel direct bookings to overthrow the reign of OTAs? Can independent hotels challenge the two major channels, Booking and Expedia?

To improve your website, it’s good to be aware of trends sweeping the web so you’re providing the best possible chance of increasing your direct bookings

When compared to 2019, there has been a shift towards domestic travel, with shorter stays, for Eid al-Fitr 2021 in line with current regional restrictions

People are dreaming, researching, and booking their next staycations. This includes family groups, who will make up a huge chunk of the staycation market.

Using the Direct Booking Index to track how effective your hotel’s direct channel strategy is will encourage your brand to give more focus to direct channel

If you want to know where the traffic to your hotel website comes from, the Source/Medium Google Analytics report is the one you need to consult

Google has emphasized they will ease the process of onboarding new partners while ensuring the trust of the links displayed is of utmost importance to them