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There’s no better time to revisit your content marketing efforts and ensure you’re getting the best out of your website, blog and social media channels

The goal of guest feedback is to understand how to refine your guest experience and understand the needs of future travelers hoping to visit your property

Even though direct bookings are on the rise, OTAs are likely to want to earn back their lost market shares as soon as the travel resumes

. They struggled to build that important one-to-one relationship with their guests and that meant their conversion rate was lower than it should be

Google ‘Free’ offer feels like a move to encourage hotels to try this channel by offering “free” organic traffic to drive more ad spend in Google Hotel Ads

A hotel’s TripAdvisor ranking is calculated using guest ratings however it’s not quite that simple. The current algorithm is based on assessing four areas:

By making your hotel website messages as personalized as possible, you can boost direct booking conversion rates and help ensure the season is maximized

Current challenges in the hospitality industry are impacting the way hotels function, they are also impacting traveler trends and the guest behavior

While data is important in managing your distribution and improving your profitability, it’s not everything – it’s about creating a strategy

The gradual ramp-up this summer is great chance for hotels to be strategic about their return to business and set a better, healthier distribution strategy