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How to Maximize the Impact of Google’s Free Booking Links
If you’re not participating in metasearch yet, free booking links are a fantastic opportunity to get connected and start driving some extra traffic
Helpful Tips to Prepare Your Hotel For Reopening
As you plan for reopening, you want the entire booking process to run smoothly for your guests as they embark on their next getaway bookings
How to Respond to Guest Reviews: Avoiding Common Pitfalls
As more and more travelers pack up and plan trips, hotels will see a proportional rise in guest reviews. NB: This is an article from Travel Media Group This can […]
The Importance of Rate Parity for Hotel Websites
If your hotel is in rate parity, and guests are not able to book a lower rate, then there are no price incentives to drive them to an outside channel
Google Free Booking Links – Less Theory, The Hotel Results Are In !!
It is important to understand Free Booking Links are only present in My Business (travel) hotel site and not in other popular Google Hotel Ads placements
7 Hotel Email Marketing Strategies for More Clicks
To realise the best ROI for your hotel email marketing efforts, focus on the quality of your email subscribers, rather than the quantity
Google Hotel Ads: What Google’s All Options Feature Mean for Your Hotel?
The Google Hotel Ads product has been revamped to now include two channel listing sections; Paid Ads and a section Google is calling All Options. NB: This is an article from […]
Haphazard Efforts at Omnichannel Can Destroy Value – Here’s What To Do
The most successful businesses let their strategic ambition and aspirational customer experience determine what omnichannel strategy to pursue
Giving Your Content Marketing a Refresh
There’s no better time to revisit your content marketing efforts and ensure you’re getting the best out of your website, blog and social media channels
Which Guest Feedback Tool Is Right for Your Hotel?
The goal of guest feedback is to understand how to refine your guest experience and understand the needs of future travelers hoping to visit your property