Online

Even if you are unable to offer the cheapest rate online, the data shows that when a hotel’s prices are in parity on metasearch conversion rate doubles

Demand for travel to Spanish destinations is in sharp decline and the negative trend is continuing for third consecutive week; due to worsening fourth wave

Using colour psychology to increase bookings isn’t about “tricking” guests. It’s about being aware of how your hotel brand’s colours convey the right mood

Evan though domestic demand has returned, and exceeded some pre-pandemic levels, the lack of international travel means a reduced overall travel market

The recent rise in direct bookings was an unexpected boon for hoteliers, and it might be a sign of the direction the industry is heading

Responding to good reviews is easy, some wonder if it’s worth doing. Reviewer was happy, why spend time on them? The answer, with online reviews, is twofold

TripAdvisor Plus will be offered to hotels on a no-commission basis, but hotels need to offer a minimum 10% discount on BAR and offer value-added services

In order to build an effective and profitable distribution strategy, you need to know who your clients are, where they book, and which tools will fit best

The new multiplier on Google Hotel Ads means you can adjust your bid for a specific point in time and make decisions based on occupation and expected demand

There are searches coming from Next-Gen travelers. However, before marketers jump to strategizing, we must consider their audience’s ideal travel experience