Online

Make Your Hotel Shine Online This Summer

Summer is coming and tourists want to travel. Make sure your marketing is up to date on all channels to attract guests to your hotel, not the competition

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Metaverse Marketing: Opportunity for Innovation and Experimentation

For marketers, the metaverse represents an opportunity to engage consumers in entirely new ways while pushing internal capabilities and brand innovation

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Changes To Google Responsive Search Ads And What It Means For Hotels

Changes are coming to Google Responsive Search Ads. Here’s what that means for hotel teams. NB: This is an article from Screen Pilot WHAT’S CHANGING Starting June 30, 2022, Google […]

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Reach the Right Travelers: Facebook Targeting for Hotels

Honing in on a highly specific audience that is properly aligned with your overall campaign goal can make or break your Facebook ad performance

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Are Google Free Booking Links Better Than Paid Booking Links for Hotels?

When we look at the micro level data, where hotels ran both Google Paid and Free Booking Links, the split in received bookings saw at an average 70/30 split

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The Third-Party Cookie Is Crumbling – Now What?

Rather than marketing to the cookie, travel and hotel brands can use the opportunity to use people-based marketing across devices

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person looking at google map for travel directions which could provide an advertising route for a hotel

Map Advertisements: Should Hotels be Using Them?

The exciting thing about both and Waze map Ads is you can choose your budget. If you want more impressions and clicks, raise your budget based on results

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What Can Small Hotels Do to Succeed in the Hospitality Industry?

These five steps will help ensure that you’re able to stand out for all the right reasons, even if you’re competing against much larger hotels

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How to Boost Hotel Bookings With Your Booking Engine Data

It’s important to remember what a huge part your booking engine plays in your overall direct booking success – especially when OTAs are competing ruthlessly

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Sell More With High Quality Visual Content 

Do not underestimate the power of visual content this year and try something outstanding and original to keep your property visible and prosperous

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