Online

OTAs spending heavily on marketing to get more people to book flights and accommodation as they look to make the most of the upcoming summer season

As social media algorithms change, it’s important to stay relevant to be found online. NB: This is an article from Travel Media Group Regardless of how much you post to […]

It’s already so difficult to stand out from the competition in the Hotel Industry, so why do we spend so much time trying to be like all other hotels?

You will soon discover the importance of SEO as a hotel marketing strategy and how you can use it to drive in more visitors for direct bookings

There needs to be a combined effort between the behind-the-scenes technical and your front-end content in order for your SEO strategy to soar

The team started to look for an effective way to elevate the online guests experience and engage with those visitors before abandoning the website

Within the booking funnel, one wrong move can ensure a prospective guest takes their business elsewhere and, in some cases, they may never look back

When analysing direct sales, don’t overlook the booking request data you receive, both the total requests and the requests you’re unable to fulfil

The All-Inclusive Photo Project offers stunning photos. Our industry needs to evolve and that starts with representation in our marketing campaign imagery

The cookies most likely affected by these fast-upcoming changes lie within third-party data. This is where demographic data and user behaviour are collected