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words dma and opinion on an image from a mirai article about the dma interpretation and issues created in the digital ecosystem

Why The Digital Markets Act Interpretation is Causing Issues

Let me start by saying, in my humble opinion, the Digital Markets Act is needed and positive for the ecosystem. The difficulty stems from interpretation

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No Maps, No Listings: Google’s Hotel Search Test in EU Explained

Before diving into the dynamics between Google and the European Commission, let’s look at how this test contrasts with regular search results

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Hotel Distribution Channels: What Are They? Why Do They Matter?

A strong hotel distribution strategy is dependent on a number of key ingredients – understanding your audience, channel selection,

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Are OTAs Running Off With Your Customer Relationships?

The tragedy isn’t just about lost data – it’s about lost opportunities. When OTAs control your guest relationships, you’re missing out on:

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How to Optimize Revenue and Costs Along the Guest Journey

Leveraging Business Intelligence during the pre-stay phases of the guest journey can significantly maximize revenue and minimize costs

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bookboost article image 8 ways to optimise your hotel website to increase direct bookings

8 Ways to Optimise Your Website to Increase Direct Bookings

If the goal is to increase direct revenue and bookings, the first step should be to look at your website and make sure it is fully optimised

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gift with black friday tag next to a laptop and mouse reflecting importance of black friday to hoteliers and the need to identify best practices for success

Ready, Set, Book! Last Minute Eye Catching Black Friday Campaigns

With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet

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Maximize Profitability: Understand Your Hotel Distribution Channels

We break down the distribution channel strategies to help you drive revenue and stay competitive, while simultaneously focusing on long-term profitability

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hand on computer mouse overlayed with a dollar image reflecting the hidden costs of paid ads and why hotels see a poor return on ad spend

Hidden Costs of Paid Ads: Why Hotels Often See a Poor Return

We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming

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mirai - The EU DMA Impact on Google, Booking.com and Beyond YouTube Thumbnail

The EU DMA: Impact on Google, Booking.com and Beyond

We discuss the hugely important topic of the EU’s Digital Markets Act (DMA) and its impact on major platforms like Google and Booking.com

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