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Why The Digital Markets Act Interpretation is Causing Issues
Let me start by saying, in my humble opinion, the Digital Markets Act is needed and positive for the ecosystem. The difficulty stems from interpretation
No Maps, No Listings: Google’s Hotel Search Test in EU Explained
Before diving into the dynamics between Google and the European Commission, let’s look at how this test contrasts with regular search results
Hotel Distribution Channels: What Are They? Why Do They Matter?
A strong hotel distribution strategy is dependent on a number of key ingredients – understanding your audience, channel selection,
Are OTAs Running Off With Your Customer Relationships?
The tragedy isn’t just about lost data – it’s about lost opportunities. When OTAs control your guest relationships, you’re missing out on:
How to Optimize Revenue and Costs Along the Guest Journey
Leveraging Business Intelligence during the pre-stay phases of the guest journey can significantly maximize revenue and minimize costs
8 Ways to Optimise Your Website to Increase Direct Bookings
If the goal is to increase direct revenue and bookings, the first step should be to look at your website and make sure it is fully optimised
Ready, Set, Book! Last Minute Eye Catching Black Friday Campaigns
With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet
Maximize Profitability: Understand Your Hotel Distribution Channels
We break down the distribution channel strategies to help you drive revenue and stay competitive, while simultaneously focusing on long-term profitability
Hidden Costs of Paid Ads: Why Hotels Often See a Poor Return
We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming
The EU DMA: Impact on Google, Booking.com and Beyond
We discuss the hugely important topic of the EU’s Digital Markets Act (DMA) and its impact on major platforms like Google and Booking.com