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How To Use Google Trends For Hotel Marketing?
Google Trends culls data from Google searches and allows users to compare the frequency of search terms compared to other similar keywords
How Tiktok is Changing the Internet
Similar to how YouTube came to be, TikTok has given professionals a platform to share knowledge that wasn’t always simple to find naturally
Personalized Recommendations For Perfectly Tailored Guest Experience
It is only once the potential guest identifies their preferences that the calculator will recommend a location and property
Learning About Hotel Metasearch Bid Modifiers
Bid Modifiers in hotel metasearch allow us to adjust our default bid by a percentage at a variety of levels, targeting specific revenue needs
Dynamic Content for Hotel Websites: 5 Bright Examples
Using dynamic content can provide audiences with better contextualised information and turn more prospects into effective (direct) bookings
Guest Booking Behaviour: How to Leverage Data to Adapt to New Trends
Guest booking behavior has shifted, and previously well-established travel patterns have been replaced by new, unfamiliar ones
Which Are The Best Marketing Strategies For Hotels?
While there isn’t a “one-fits-all” solution in hospitality marketing, there are basic strategies that will help increase revenue, reservations and retention
The #1 OTA Strategy for Hotels Doesn’t Include OTAs (Sort of)
Don’t approach OTAs the same way year round. If your peak season is the summer and your off-season is winter, modify your OTA inventory to reflect that
How Can Hotels Benefit From TikTok Marketing
TikTok has quickly become one of the most popular marketing channels for a variety of businesses and industries, including hospitality
Use Direct Booking Benefits To Convince Guests To Book Direct
Material direct booking benefits can be something really special that also positively impacts the overall guest experience; these are often really effective
