Online
What is the Optimal Distribution Mix in a Hotel?
Without distribution, it’s as good as if your hotel didn’t exist. Approaching it holistically with these tips in mind lays the foundations for success.
ChatGPT: How Conversational Bots Will Be The New OTAs
When we have conversational bots helping us, it could change the way we search for information. And one of the things we search for hotel information
How Do Different Generations Interact with Guest Reviews?
Older and younger travelers may have different preferences and ways of reading and writing reviews. Listen to your guests’ needs and show you really care
Growing Contribution of Metasearch to Direct Revenue
Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today
Social Media Is Not Your Website
A hotel website is where the conversions happen and the path to get the guest there is where your social media strategy is leveraged for optimal influence
How to Save 48% in Promotional Costs from Direct Bookings
As a result, it reduced promotional spend by 48%, influenced 120+ bookings of website visitors and resulted in +£29k extra revenue from low-intent users
A Simple Way to Beat the OTAs
We often don’t measure the leakage of commission to OTAs and we certainly don’t measure it against the costs of securing a direct booking
Marketing Your Hotels Online: Common Mistakes
Attracting new guests to your hotel can be challenging. To succeed at marketing your hotel, you must know what NOT to do to avoid jeopardizing your efforts
All You Need To Know About a Hotel Booking Engine
The hotel booking engine acts as an intermediary, allowing customers to search for and compare products, make reservations, and complete transactions online
How To Apply Revenue Strategies To Your Direct Channel
We dive into the Revenue aspect of RevMarketing Automation and explore how revenue strategies can be applied directly to the hotel’s website