Online

What is the Optimal Distribution Mix in a Hotel?

Without distribution, it’s as good as if your hotel didn’t exist. Approaching it holistically with these tips in mind lays the foundations for success.

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ChatGPT: How Conversational Bots Will Be The New OTAs

When we have conversational bots helping us, it could change the way we search for information. And one of the things we search for hotel information

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How Do Different Generations Interact with Guest Reviews?

Older and younger travelers may have different preferences and ways of reading and writing reviews. Listen to your guests’ needs and show you really care

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image of person using laptop to make a hotel direct booking reflecting importance of metasearch and it's growing contribution to direct revenue

Growing Contribution of Metasearch to Direct Revenue

Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today

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Social Media Is Not Your Website

A hotel website is where the conversions happen and the path to get the guest there is where your social media strategy is leveraged for optimal influence

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image of culloden estate and spa used for the hotel networks article about how they saved 48% in promotional costs from direct bookings

How to Save 48% in Promotional Costs from Direct Bookings

As a result, it reduced promotional spend by 48%, influenced 120+ bookings of website visitors and resulted in +£29k extra revenue from low-intent users

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smaller man standing by feet of much larger man showing disparity in size between otas and hotels

A Simple Way to Beat the OTAs

We often don’t measure the leakage of commission to OTAs and we certainly don’t measure it against the costs of securing a direct booking

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Marketing Your Hotels Online: Common Mistakes

Attracting new guests to your hotel can be challenging. To succeed at marketing your hotel, you must know what NOT to do to avoid jeopardizing your efforts

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All You Need To Know About a Hotel Booking Engine

The hotel booking engine acts as an intermediary, allowing customers to search for and compare products, make reservations, and complete transactions online

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How To Apply Revenue Strategies To Your Direct Channel

We dive into the Revenue aspect of RevMarketing Automation and explore how revenue strategies can be applied directly to the hotel’s website

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