Online
What Hotels Should Know About Apple Business Connect
Apple Business Connect uses Place Cards which allows you to control how people see your hotel. We recommend including information like:
Preparing for Hotel Easter and Summer Booking Increase
Let’s focus on the here and now, and the most crucial priority – which is managing the small things that will help increase your Easter and summer booking
Top 5 Video Content Ideas For Your Hotel This Spring
Regardless of what video content you decide to create for your hotel this spring, it needs to be entertaining and exciting – no one likes boring content
OTA Visibility Boosters: The True Cost is More Than You Think
Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly
The ROI Behind Your Hotel’s Best Photo Assets
Think about the photo content that’s on your hotel’s Instagram feed right now. Does that imagery help sell your hotel experience?
Top Tactics to Drive Direct Bookings at Your Hotel
The loss of direct bookings has an unfortunate two-fold effect; losing revenue due to high OTA fees and inability to deliver a personalized guest experience
Convert Guests Along Booking Journey With Cross Device Campaign
To maintain high conversion rates, it’s key to give potential guests a reason to choose you over competitors whatever their position in the booking journey
Using Metasearch to Drive Direct Bookings and Reduce OTA Reliance
There’s a bias to drive direct traffic, which means metasearch gives your property greater exposure than the OTAs to encourage a direct booking
Understanding the Value Proposition of Paid and Free Google Hotels
To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two
Dopamine and Power of Personalization in Boosting Hotel Revenue
In recent years, researchers have found dopamine can be triggered by positive online experiences, including the act of browsing or shopping on a website