Online

Improving your hotel website conversion rate requires a strategic approach that combines design, functionality, and marketing tactics

Hotels that invest in social media now are the ones guests will remember. It’s about being present, being engaging and showing a dream stay is a click away

The “weighted by recency” approach in the review score update shifts focus to prioritize recent feedback, offering a current view of guest experience

Remember: you are not at war with OTAs. However, if you only rely on OTAs to bring in bookings, you are placing yourself in a vulnerable position

Here are the best ways to begin SEO for your hotel’s Google business profile, an increasingly important element of earning SERP real estate

Booking is introducing significant updates to its review scoring system, and this change marks a watershed moment for hotels

Are you still overly reliant on OTAs like Booking.com, whose high costs and unpredictable policies might be eating into your bottom line?

Javier talks about the recent European Commission DMA compliance workshop, Booking’s response and Google’s trial search changes

Booking avoided the all-important “self-preferencing” elements of the DMA arguing it only offers third-parties onsite, not first-party inventory

The booking journey has taken on a significantly different form today. We have entered an age of tech-driven independence and autonomy