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Hotels must focus on refining their strategy for direct bookings with specialized tools that align with the needs of today’s travelers

Does the advent of AI agents signal the beginning of the end for third-party bookings, or are we simply entering a new phase in the OTA relationship

When used effectively, influencer marketing can deliver benefits including new perspectives, authentic content, increased brand awareness and bookings

Your hotel website is a crucial pillar of your revenue and profitability and a dedicated website is always the best investment in securing future revenue

Let’s explore why review insights for hotels matter, how to optimize your Booking.com presence and key tips for feedback management

We decided to test Operator on 10 common hotel booking engines to see how an AI agent could interact with them and whether it can successfully book a room

A new website – or a website refresh – is a big project and there is a lot to unpack. Here we will cover website design core principles

57% of YouTube users and 54% of Instagram users place strong trust in influencer recommendations – significantly more than traditional advertising

Adapting to AI Overviews doesn’t mean overhauling your entire SEO strategy – but it does need a guset first approach and thoughtful updates

As the landscape continues to evolve, hotels must prioritize their digital presence and optimize their strategies for direct bookings