Online
OTA: Friend or foe?
If you ever attend a party with hoteliers, or if you know someone working in the hospitality marketing sphere, one sure way to spark a heated conversation is to ask […]
Accor acquires FastBooking, a B2B hotel tools provider
French global hotel giant Accor has taken over Fastbooking, the French market leader in helping hotels market directly to guests via the Internet, the companies revealed today. The deal has received a blessing […]
HotelTonight adds hotel rate tracking alerts to new ‘slicker’ iOS app
Last minute hotel booking app HotelTonight has launched its latest version for Apple’s iOS, with rate tracking added for the first time. Searches for tomorrow and up to a week […]
Flip.to and Availpro Partner to Help Hotels Earn More Guests and Grow Direct Booking Revenue
Flip.to today announced its strategic partnership with Availpro, the leading booking engine and reputation management provider in France. The partnership was finalized with the successful integration of the Flip.to Advocacy Platform and […]
The Online Travel Habits of Middle East Millennials
The rising wave of millennial travellers will change the face of travel in MENA and companies that fail to figure out a strategy risk getting left behind, said Google’s Head […]
An SEO Dictionary For Hotels: The Basics To Get You Started
Search engine optimization (SEO) has become standard practice for marketers in every industry as a way to be found in search to attract qualified traffic and leads and the hospitality […]
Amid acquisitions, can smaller OTAs in Europe survive?
An array of prominent purchases has helped Expedia and Priceline cement their spots as the world’s largest online travel agencies (OTAs) as the opportunity for others narrows. NB: This is […]
Top five hotel technology trends
Top five hotel technology trends 1. Google to expand in the travel space Imagine a potential guest searches for a hotel’s name along with the city on Google, but local competitors’ real-time […]
Five questions to help marketers solve the metasearch dilemma
When mobile booking and payment become part of metasearch, it is even more important to have a single party with a seamless closed loop marketing solution. Metasearch continues to be […]
Booking.com and TripAdvisor reviews appear on Apple Maps
Yelp has lost its exclusivity on providing reviews for hotel properties on Apple Maps. Entering the fray now will also be reviews from Booking.com and TripAdvisor. No official announcement has been made […]