Online

 It’s no secret that multi-channel campaigns are a great way to boost revenue during low seasons, target top customer segments, and fulfill ad hoc business needs. But is your hotel […]

Expedia Inc‘s acquisition of HomeAway, the vacation rental platform, for $3.9 billion (mostly in stock) could be understood as an alliance of mutual interest against Airbnb, the peer-to-peer short-term rental […]

How hotel chains can put more heads in beds with smart marketing Acquisition costs for online customers continue to rise. Because of this, hospitality marketers need to be smart and […]

Lufthansa is forging ahead with its efforts to establish partnerships with intermediaries and other travel brands – with Google going live this week. The airline is currently embroiled in a bruising […]

Airbnb, the $25 billion global-hospitality behemoth, may have met its match. And right in its hometown of San Francisco. On November 3, the voters of San Francisco will vote on Proposition […]

SiteMinder, the leading cloud platform for hotels, is pleased today to unveil ‘Canvas’, an intelligent website creator that combines best practice in hotel e-commerce with beautiful designs for independent hoteliers. […]

Having stolen a march on the hotel space, Airbnb is now finding new opportunities in business travel. By connecting individual property owners and leisure travelers, Airbnb has disrupted the hotel […]

NB This is a viewpoint by Lorraine Sileo, senior vice president of research for Phocuswright Inc. When we think of the lodging industry in the US, many of us think […]

MakeMyTrip has seen year-on-year triple-digit growth in transaction volumes and reminded the markets that revenues will be hit as a result in the near-term. CEO Rajesh Magow said in the […]

To succeed in the ever-evolving SEO landscape, hoteliers should adopt a proactive approach to content creation, marketing and optimization. SEO continues to play a critical role in hotel digital marketing […]