Online

Businesses have been using Instagram as a way to build their audience and connect with customers for a while now without too much insight on how their content is performing. […]

Travel is a hot commodity worldwide. Just within the past decade, the U. S. hotel industry has seen an uplift in international travelers, with large increases in visitors hailing from […]

Why We Changed the Popularity Ranking Algorithm Over the past decade, the volume of reviews and opinions on TripAdvisor has increased exponentially – from six million in 2006 to over […]

Cue the selfie of your deskmate bungee jumping in New Zealand, the photo of your hot neighbor surfing the North Shore, and the video of your nephews building a sand […]

Over the past few months, we have started to see a shift in sentiment and resources from the major hotel chains to encourage their clients to book directly. Loyalty programs […]

The influence of online reviews for hotels and other tourism businesses on the purchase decision has been accepted for some time. Less known however is the financial impact of a […]

Google Analytics is a tool that’s often spoken about in digital marketing, and worth being in the know about for any hotelier who wants to build a high-converting website. In […]

OTAs, metasearch, wholesalers and traditional travel agencies can be an important part of the mix, but they are no match for booking direct Following the launch of book direct campaigns […]

As an independent hotelier, you have to constantly market your hotel to attract steady business. Unfortunately, if you’re not a part of a large chain and you don’t run a […]

Andy Kauffman is a digital guru. He is vice president, digital marketing & Marriott.com for Marriott International working as the general manager for Marriott.com. He oversees everything from product strategy, digital acquisition, […]