Online
What all hotel owners need to know about SEO
NB: This is an article by Shaz Memon, creative director at Digimax During most of my meetings with hoteliers, I hear the question, “How can we get more direct […]
Quality hotel content is key to instant booking conversion
TripAdvisor’s new chief financial officer Ernst Teunissen has begun his tour of the investor forum circuit, speaking today at the Morgan Stanley Technology, Media & Telecom Conference. When it […]
OTAs Auctioning Search Results Bad News for Hotels
NB: This is an article by Patrick Bosworth, CEO and co-founder of Duetto Just weeks after I wondered whether the OTAs lost some ground to hotel groups in the industry’s […]
Amadeus launches first online GDS booking platform in UK
Amadeus has officially launched its Selling Platform Connect in the UK, which it claims is the world’s first fully online GDS booking and fulfilment platform. The company claims it has […]
Digital state of the travel nation
Econsultancy and Adobe spent a few months last summer trying to understand the requirements and challenges facing digital marketers and ecommerce executives in travel. The report, produced to coincide […]
What will the global hotel industry look like in 2017?
NB: This is an article from SiteMinder The global hotel industry has evolved continuously of late and there’s a lot more change to come, according to a new report outlining […]
Using emotion effectively in digital marketing
Technology enables hoteliers to make what has become the all-important emotional connection with guests, according to speakers at the annual Digital Marketing Strategy Conference. The conference, which is organized by […]
Expedia brings Meeting Market out of the shadows
Expedia’s under-the-radar site Meeting Market is looking to expand beyond its current German base and become a pan-European, if not global, portal for the MICE sector. The site brings […]
Four ways hotels can better compete against Airbnb
NB: This is an article by Alex Shashou, President & co-founder of Alice. There has been so much debate over the impact of Airbnb to the industry following CBRE’s research […]
Best Western CEO has concerns over Airbnb (but doesn’t mind selling rooms on it)
Back in July 2015, Best Western CEO and president David Kong started writing a blog known as “It’s Personal“. “As the name implies, I’ll take on issues that I’m […]