Online

One of the major forces transforming hotel marketing today is technology. Software-as-a-Service (SaaS) solutions are presenting more choice than ever before to accommodation providers on how to market their property. […]

It is seven times more expensive to acquire a new customer than it is to retain an existing one, and it is only getting more expensive. As more and more […]

Once a guest has signed up to receive information from your hotel, or carried out a transaction with your hotel, they have consented to receive information from you, either in […]

Need a place to crash last-minute but don’t want to pay for a pricey, cookie-cutter hotel? Overnight can hook you up with a local to stay with right away. Request […]

If you’ve ever used a web agency, or spoken to a Product Development geek like me, you’ve probably heard the terms “UX” and “Usability.” But what do they mean, and […]

After analyzing your hotel’s Instagram, you decide it needs more engagement. You’ve done some research and you think it might be good to host a giveaway, but you’re not sure […]

The trick to effective content marketing is being in the right place, at the right time, with the right content and messaging. Once you’ve defined your audience you can start […]

‘Online reputation management’ is an activity that might sound over-complicated or unimportant. However, it’s key to building your online bookings, especially those coming directly through your website. It also helps […]

It’s a beautiful morning, birds are singing, the sun’s shining bright, you grab a cup of  coffee, and then settle in to check your hotel’s Instagram account. Time to see […]

This year marked my 10th Adobe Summit, and it was one of the best I’ve been to. There was so much interest in optimization and personalization strategies. We talked about […]