Online

Owing to increased Internet penetration and the booming sharing economy, which has an impact on the lodging sector, the online travel market in Asia-Pacific has grown in recent years. Technology […]

Performance marketing platform Criteo saw mobile business breach the critical 50% threshold last quarter, underlining why travel firms must have cross-device insight. Speaking to Travolution after Criteo issued a three […]

From point-of-sale shenanigans to wholesaler tactics and the rise of club rates, hotels of all shapes and sizes are fighting back and it’s not over yet. The battle for direct […]

NB: This is an article by Jennifer Alberts, Account Supervisor at HeBS Digital Though the economy travel landscape continues to change, luxury hotels are as prosperous and popular as ever. […]

Understanding our audience is at the heart of all good content marketing. Fundamentally, content marketing is an exercise in empathy: understanding and appreciating the audience’s needs and providing content that they’ll […]

Online reputation has become a major factor in the choosing of a hotel; now, most travelers will use online sources to review hotels and other tourism operators during their decision […]

  A friend and foe, seasonality is a familiarity amongst many hoteliers who enjoy high occupancy, elevated ADRs, and a surge in revenue when in-season. As the seasons change, occupancy […]

NB: This is a viewpoint by Lorraine Sileo, senior vice president of research for Phocuswright. Despite recent troubles, the European travel market continues to reach new highs with projected revenue […]

Due to the speed at which travelers are sharing their experiences on the site, TripAdvisor found instances where a newly listed property was able to skyrocket to the top of the […]

Again and again, studies have highlighted how properly addressing sales and marketing, reputation, social engagement and a sound revenue strategy translates into sales, while ignoring them cuts into the bottom […]