Online

Expedia has made two quite different but interesting moves in recent weeks, but what exactly do they mean? Direct, direct, direct is best is a well-worn mantra in the hotel […]

Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At […]

Mobile applications are becoming a valuable source of ancillary revenue for both airports and airlines. Lufthansa announced earlier this year that it is working with Fraport to offer retail services through a mobile app. […]

What are some of the reasons why guests choose to book with an online travel agency (OTA) over a hotel’s website? According to an August 2016 Phocuswright report, the #1 […]

You’ve probably heard the saying before, but it is worth repeating now. You can’t improve what you don’t measure. When it comes to digital marketing, there is no excuse not […]

Hotel website design, like any kind of design, is subjective. Nothing is more painful than a website design “discussion” where stakeholders talk for hours about colors, content and photos. For every […]

Mobile devices make instant gratification possible and travelers can immediately snap a photo on their cell phone during a trip and email it to family or upload it to Facebook. […]

Last week I was invited to a private roundtable with Mark Zuckerberg at Rome’s Town Hall event where I learnt a great deal about how Facebook can help businesses in […]

NB: This is an article from TripTease In this blog series, we’ll take a look at what makes a sterling price comparison widget – and what you can do to get […]

Is your hotel in Google Maps or similar services? Search engines are the information source for most travelers, thus it is vital to be present as part of your travel […]