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For hotels and resorts over the last few years have always been faced with the same issue, which is the urgent need to improve their WIFI infrastructure so their guests […]

NB: This is an article from Alice Hotels are under increasing pressure to evolve. Review sites, the sharing economy, and even the rise of dedicated hotel technology are making adaptability […]

HotelTonight is the latest travel marketer to foray into mobile loyalty, opting to roll out a new in-application feature called HT Perks, which lets users unlock bigger discounts based on […]

Google has always been forward looking and innovative when it comes to helping travelers make planning a trip easier and hassle free. It implemented platforms like the Trip Planning search feature […]

Focusing on driving more direct bookings has become a topic of great debate in the hospitality industry this year. Owners and operators alike are determined to focus efforts not only […]

NB: This is an article from HeBS Digital Earlier this week, Google launched further into the world of travel with the release of Google Trips, a smartphone app that serves […]

There’s no denying it — budgets are tighter than ever and more than a handful of GMs will have already looked at every expense several times. We’re no fools, of […]

Standard International is rolling out a new third-party mobile distribution platform that enables guests to make same-night reservations at a curated group of resorts in Los Angeles and New York, […]

In traditional marketing, we measure exposures; in general, more exposure – to an offer, to a product, to a promotion – translates into greater awareness and greater propensity to purchase. Thus, […]

As hotels begin to budget for next year, it’s a perfect time to look at their digital marketing mix. While many vendors ask about size of budget, allocation, and guest […]