Online
The power of email automation
Once a guest has signed up to receive information from your hotel, or carried out a transaction with your hotel, they have consented to receive information from you, either in […]
Airbnb + HotelTonight = new startup Overnight
Need a place to crash last-minute but don’t want to pay for a pricey, cookie-cutter hotel? Overnight can hook you up with a local to stay with right away. Request […]
Why Usability and UX Matter For Your Hotel Website
If you’ve ever used a web agency, or spoken to a Product Development geek like me, you’ve probably heard the terms “UX” and “Usability.” But what do they mean, and […]
Choose the Best Instagram Giveaway for Your Hotel
After analyzing your hotel’s Instagram, you decide it needs more engagement. You’ve done some research and you think it might be good to host a giveaway, but you’re not sure […]
Guide to paid media channels in travel content strategy
The trick to effective content marketing is being in the right place, at the right time, with the right content and messaging. Once you’ve defined your audience you can start […]
Reputation Management: Meet Guest Where it Matters
‘Online reputation management’ is an activity that might sound over-complicated or unimportant. However, it’s key to building your online bookings, especially those coming directly through your website. It also helps […]
Attract more guests through your Hotel Instagram Photos
It’s a beautiful morning, birds are singing, the sun’s shining bright, you grab a cup of coffee, and then settle in to check your hotel’s Instagram account. Time to see […]
Is Your Hotels Optimization Strategy on Target?
This year marked my 10th Adobe Summit, and it was one of the best I’ve been to. There was so much interest in optimization and personalization strategies. We talked about […]
Place Your Hotel at the Center of Guest Journeys
The guest’s path to purchase and the sites they visit along the way has created a unique opportunity for independent hoteliers. Today, people are researching hotels and destinations in more […]
American Millennials Disrupting Traditional Travel Models
NB: This is an article from ADARA New global research from travel data platform ADARA reveals that Millennials in America are disrupting traditional models for travel. They are dedicated travelers […]