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Google’s been pushing for some time that all websites use SSL (Secure Sockets Layer) to ensure higher levels of security across the web. More than half of the websites on […]

Instagram is a treasure trove for user generated images, which will easily showcase your hotel’s personality and charm. Instagram currently has around 800 million users, 500 million of those being […]

Billions of people use Facebook on a daily basis. This makes it the perfect place to create and launch a targeted ad campaign for an upcoming event. People are already […]

Any hotelier with his own hotel website would obviously wish that his site would be one of the most sought after. He would also want his website to rake in […]

With barely any opposition from hotels, Booking.com is taking big steps to continue growing and capturing sales for your hotel which are currently coming in through other channels, including your […]

In case you missed it, topping the 2017 American Customer Satisfaction Index, which evaluates how users feel about internet social media companies, was none other than Google+—that’s right, Google’s “failed” […]

When it comes to digital marketing, it can sometimes be easy to neglect strategy for “local areas” amidst all the planning that goes into your bigger picture marketing efforts. We […]

The Priceline Group recently announced that they intend to shift marketing strategy away from performance-based advertising for one of their key brands, Booking.com, with an intended 55% increase in TV […]

As of this morning, we are seeing multiple new additions to the Google Hotel Ads mobile user experience. Most notably, we noticed a widespread implementation of the room booking module, […]

Star ratings are used to rate just about everything, from movies, to restaurants, to road safety tests in the automobile industry. As consumers, we understand the star ratings system and […]