Online
Metasearch: the winning approach to direct bookings
Technology has consistently changed our approach to the ways we manage and do business. As consumers are always connected to their digital channels, their habits are constantly evolving. These constant […]
New User Experience for Google Hotel Ads
Google recently launched a filtering update to their desktop hotel search landing page that provides a more detailed experience for the user. These changes appear when the user selects “More […]
TripAdvisor Scales Back Instant Booking in Strategy Reversal
TripAdvisor indeed appears to be downplaying hotel booking on its own sites, giving more preference to metasearch links to partners in a dramatic reversal of its initial strategy for its […]
New hotel booking platform wants to return power to hotels
A disruptive new online travel portal named traveliko announced its imminent launch today during a press conference at Radisson Blu Plaza Bangkok. The specially developed web portal was designed from […]
How Search Engine Marketing Can Jumpstart Your Hotel’s Direct Bookings
With 89% of travelers using search engines for purchase decisions, a strong Search Engine Marketing (SEM) strategy is imperative for hoteliers. Last year alone, the US travel industry spent $5.7 […]
How Hotels can use Internet of Things to elevate Guest experience
With the advent of smart technology, your hotel has the potential to create positive guest experiences like never before. By leveraging real-time location data along with guest preferences and behavioral […]
Stop relying on search, instead start looking to content marketing
Since the early days of search, travel brands have led the way in building new business models that cater to the changing ways that consumers shop online, engaging consumers at […]
Hotel Search Engine Marketing: Making Sense of Organic and Paid
In order to drive more bookings at a lower cost you need to increase the amount of traffic to your hotel website. To accomplish this, it is important to have […]
Comparing Attribution Models: Which is Right for Your Hotel?
In our last blog article about attribution models and the user journey, we discussed the different types of attribution models and their main characteristics. We also dipped our toes on […]
Shop like a traveller: keeping on top of your hotel online image
The path to purchase for travellers is not as straightforward as it used to be – they may begin with Googling your region, a popular local attraction or even a […]
