Online

Hotels Under Pressure as OTA Competition for Guests Explodes

Hotels are in danger of becoming too reliant on OTA lead generation, to the point it becomes financially tough to recover their current share of bookings

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man being attracted by a carrot in the same way hotels need to win back business from otas

Ten Tips to Help Win Back Business from OTAs

20 years ago we ‘spilled all of our sweeties in the lobby’ and gave the OTAs our soul, and for the last 15 years we’ve been trying to win the business back

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How is Your TripAdvisor Ranking Calculated and How to Improve It

To improve your overall tripadvisor rating and ranking you need to look at improving all three of the popularity index factors

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person holding a heart reflecting importance of valentines day to hotels and the need to develop strategies to attract direct bookings

Top Strategies For Attracting Direct Bookings This Valentine’s Day

Inspire with these irresistible direct channel campaigns and promotions tailored for the romantic season, driving more direct bookings on Valentine’s Day

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8 Best Hotel eCommerce Strategies

Typical eCommerce includes online travel agents and agencies, booking engines, metasearch, and other third-party sites selling hotel rooms

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5 Hotel Website Maintenance Tasks to Quickly Boost Site Health

These five maintenance tasks are just the beginning of a comprehensive strategy to ensure your hotel website remains secure, efficient, and user-friendly

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HiJiffy – “Who Are We”: In Conversation with Tiago Araújo

Through our conversation you will hear more about HJiffy, as we dig deeper into the backstory of how the company came about and the reasons for starting it

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person on a laptop with credit card possibly making direct booking on a hotel website reflecting the importance of hotels controlling their channels to reduce ota dependency

Boost Hotel Bookings and Revenue: Strategies for Success in 2024

We explore effective ways for hoteliers to boost bookings and revenue in Q1 and Q2 of 2024 that align with the evolving landscape of travel and hotel trends

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person with keyboard and graphs reflecting the power ai first business intelligence and analytics technology can have on hotel operations

Conversion Rate Doesn’t Matter, Revenue Does

There is a direct relationship between conversion rate, visits, and reservations numbers, and the higher any of these numbers are, more reservations result

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Top 10 Global Hotel Booking Channels for 2023 Revealed

Booking.com, Agoda and Traveloka continue to hold the top three positions, bringing in the highest revenue for partner hotels

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