Online

With Google’s recent announcement about updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies

Metasearch marketing isn’t just a trend; it’s a dynamic force shaping the future of how travellers discover and choose accommodations

tROAS for hotel campaigns brings improved bidding accuracy against your performance goals, with additional product improvements to come later this year

Boosting page ranking organically involves maintaining a high conversion rate, which OTAs favor when determining a hotel’s page position

Once you identify where your needs are, you can begin planning a tactical strategy and implementation to increase your hotel’s total online presence

Whether you’re looking to upgrade your booking engine or considering your first one, understanding essential features your booking engine needs is crucial

Prospective guests are scouting trip locations, hunting for cheap rates, and perusing hotels website to learn about each brand offering and stay experiences

In the dynamic world of hospitality, ensuring a seamless hotel booking process is paramount to enhancing customer satisfaction and your bottom line

The more time that travelers spend ogling your hotel photos the better. Why? Because they’ll be more likely to book if they like what they see

Incorporating current hotel website design trends, like AI, scrolling elements, and smart content, can help any brand stand out from the crowd