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Operator, is the next iteration of search. If left unchecked, it may accelerate a future where AI books rooms without guests ever visiting a hotel website

How can hotels strategically manage their distribution mix to ensure profitability while maintaining rate parity and minimizing commission costs?

There are plenty of incentives you can use to win direct bookings, and many of these cost less than OTA commissions

No longer confined to traditional SEO tactics, visibility now hinges on how AI-driven platforms interpret and reference your brand

Lifestyle photography and video meets the travelers needs by showing real people, true emotions, and relatable moments

Unlike traditional search engines that show a list of links, AI search offers direct answers, personalized recommendations, and conversational responses

Since OTAs will continue to be a core part of travelers’ booking process, hotels are missing a trick if they consider them adversaries

Whether it’s a shift to storytelling, revisiting old favourites or saying ‘so long’ to a social media stalwart, here are some top hotel social media trends

Whether looking to streamline tasks, connect better with guests, or improve online visibility, these are the top 10 hotel marketing tools you need

Today’s travellers value tailored experiences. By catering to diverse needs, hotels can enhance guest satisfaction and drive repeat bookings and referrals