Online
Google’s New Hotel Booking Site: Just The Facts
Google now has a search site dedicated to hotel reservations, rivaling fan-favorite competitors like Hotels.com and Airbnb. NB: This is an article by Digital Media Solutions What Does Google’s Hotel […]
How to Succeed in the Changing World of Metasearch
Metasearch is a tool that many potential guests use to research their trips and most look at many sites before they book. NB: This is an article from Revinate It’s […]
Top Tips for Getting More Online Hotel Reviews
Despite the constant evolution of online marketing and distribution platforms and social media, online reviews remain so important. NB: This is an article from WebRezPro According to recent research, a […]
A UK Hotelier’s Guide to Promotions & Pricing in 2019
Last month’s announcement that, after an investigation by the CMA (Competition and Markets Authority), third parties are committing to changing their selling habits was welcome news for UK hoteliers. Finally, […]
How Google’s Hotel Search Site Could Undermine OTAs
Under the innocuous title “There’s still time to plan your perfect spring break trip,” Google’s Richard Holden published an article late last week that showcased a range of new features […]
Improve Website Speed with Google’s Page Speed Insights Update
Google loves making changes to its search algorithm and associated tools. And in November of 2018, Google’s latest speed update affected the PageSpeed Insights tool. The victims – slow websites. […]
How to Diagnose Traffic Drop on Your Hotel Website
Last month, we launched a post to help hotels diagnose traffic drops on their websites. We looked at how to pinpoint a drop in a traffic, isolate the channel(s) where […]
How to Organize Your Website Content Like Marie Kondo
When Marie Kondo first published “The Life-Changing Magic of Tidying Up” in 2011, best practices for website content were almost entirely different. Eight years ago, applying Kondo’s KonMari method to […]
Cart Abandonment Strategies for Bringing Back Lost Bookings
Your marketing efforts have worked! A traveler has found your property’s website via your Blog, SEO or PPC efforts. Maybe they subscribed to your email list via Conversion Optimization or […]
5 Techniques to Boost Your Website Conversions
Hotels, retailers and most businesses spend considerable marketing dollars on branding, PR, social media and advertising to drive traffic to their websites. NB: This is an article from Milestone Of […]