Online
In a Multichannel Environment, Only a Clean Rate Strategy will Survive
All is not quiet on the hotel distribution front. Yes Amoma, one of the biggest culprits in undercutting hotel rates, may be out of the picture. And yes, the recent […]
The MetaSearch Landscape: What the Future Looks Like
Chances are, if you’ve ever booked a holiday, you’ve used a metasearch engine! Google Hotel Ads, Trivago and TripAdvisor, for example, are all major examples of this type of site. […]
Google Promoted Hotels Available on Mobile
Promoted Hotels placements have been introduced to mobile, expanding their presence on Google Hotel Search. NB: This is an article from Koddi As is the case in desktop search, Promoted Hotels will appear […]
The 3 Biggest Mistakes Hotels Make with Online Reviews
There is no mistaking the importance of online reviews in the hospitality industry. When selecting a hotel, travelers are relying less on traditional advertising, and more on review site ratings […]
What is Google My Business Q&As and Why It Matters
You can take this Google My Business Q&A feature one step further by creating your own FAQs to get ahead of your users and anticipated questions
Does Airbnb Really Need to Join Google’s New Vacation Rental Business?
When Google debuted its new four-pack stack of vacation rentals in Google Search, a feature that’s a gateway to Google’s travel page, notably absent from the mix of usual participants was Airbnb
6 Questions Hotels Must Answer Before Leap to Facebook Messenger Bots
Chatbots can’t handle all issues that guests have, but they can take care of many and no platform has made it easier to get started than Facebook Messenger
Microsites Improve Revenue for Hotel Restaurants and Event Venues
How do you make people notice these incredible places on a hotel website designed for booking hotel rooms? Solution: Give the space its own unique branding and a microsite of its very own.

End of an Era, But What Can We Learn from Thomas Cook and Amoma collapse?
Where most hoteliers were sympathetic towards Thomas Cook, the same could not be said about Amoma, because their business model in the eyes of most hoteliers was unfair or even plain illegal.
Effective Ways to Elevate and Personalize the Hotel Search on Your Booking Platform
Competition is fierce. When it comes to bookings and hotels, OTAs, tour operators, and other third-party agencies are constantly striving to attract travelers to their websites. NB: This is an […]