Online
Will Google’s Antitrust Ruling Change Hotel Marketing?
The Antitrust ruling gives hotel marketers an opportunity to diversify digital strategies and reduce dependence on Google’s search and advertising products
The Tricky World of Metasearch: trivago’s Balancing Act
trivago, the under-pressure metasearch has been trying out a new way of displaying search results, which could obscure direct hotel prices
Demystifying PMax: Balanced Perspective on Transparency and Control
It’s essential to note PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy
How to Manage Your Marketing Budget Effectively
Managing a marketing budget effectively on Google and Meta requires a nuanced approach taking seasonality, lead times, and room availability into account
Understanding B2B Distribution Strategy in the Travel Industry
Understanding these channels and functions is essential for optimizing distribution strategies and enhancing customer experiences through the journey
Red Flags to Watch for When Running Hotel Metasearch Campaigns
By recognizing and addressing these metasearch red flags, hotel marketers can avoid common pitfalls and ensure their campaigns are impactful
Booking’s Algorithm is Changing: How Should Hoteliers Adapt?
Booking are smart, and they’re not going to let a designation keep them from maintaining their dominant position in the EU hospitality landscape
Reduce OTA Dependency and Take Control of Your Booking Channels
Reducing your ota reliance doesn’t mean turning away from these platforms entirely. Instead, it’s about strategically shifting more of your bookings
How to Solve Common Challenges in Your Booking Funnel
We look at common challenges at each stage of the booking funnel. Plus, we will give you actionable strategies to overcome them
CPC or CPA on Metasearch: Which One Is Right For You?
For those running metasearch on a CPA model, the deadline to find a new way to access metasearch is approaching, and fast
