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In 2024, embracing the potential of metasearch is no longer an option, but a necessity for hoteliers looking to thrive in the competitive hotel landscape

There are many articles about customer service in stay. But they fail to address customer service provided before potential customers turn into guests

Two separate trials were conducted on Hotel At Six’s direct channel: one specifically for visitors from Sweden and another for international visitors

We’re exploring the current social media trends for hoteliers in 2024 – from short-form videos to branded DMs – that can give you a competitive edge

Marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved

Fortunately, there are a few strategies that hoteliers can use to checkmate OTAs and encourage more hotel direct bookings

Booking.com provides a clear indicator of how strong demand is, how it’s evolving for our destination, and how we’re performing relative to that demand

94% of website first impressions are design-related, so the design of your site must be something that is not only visually engaging but also easy to use

We know that understanding your target audiences’ behavior is a vital part of travel advertising, especially in an increasingly fragmented market

Finding the right distribution channels and choosing cost-effective ones at high-demand times will help determine when to sell rooms and which channels to improve profits