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Complete Guide on Building Epic Website Content for More Visitors
While making sure your website looks and functions well in its design is significant, your website’s content is an integral part of the new site’s success.
Google Eyes: More and More Travelers Are Looking to Google
Google has quietly upped its hotel and travel search capabilities with a new travel portal. This allows users to search for flights, hotels and more from a full-fledged travel site.
The Building Blocks of Direct Sales for Your Hotel
Direct sales is not simple, but it’s also not complicated if you are clear about the framework in which you should be doing it. On the other hand, there are unfortunately no shortcuts or magic wands.
Art and Science of Converting Hotel Guests on Your Website
Recently, experts from Travel Tripper & Pegasus and LaaSie.AI discussed the art and science of converting guests on hotel websites. This fascinating discussion focused on how hotels can use data […]
Booking.com change tactics – again! The threat continues…
Just when you through your relationship (and I use that word tentatively as no relationship should be one-sided) with Booking.com couldn’t get any worse, well it has… NB: This is […]
Expedia Tells Hotels Adding Resort Fees Will Lower Listings on Its Pages
As promised a few months ago, Expedia Group began this week to send hotel listings lower in the sort order on its Expedia.com and Hotels.com pages when properties add resort fees to […]
How TripAdvisor Keeps Fake Reviews in Check
They’re the stuff of hospitality professionals’ dreams and nightmares: glowing reviews that praise what you’ve got to offer, while the threat of fake reviews looms in the background. The concern […]
The Best Market Mix During High and Low Occupancy
In order to drive the most revenue possible at your hotel, it is important to adjust your market mix according to periods of high and low occupancy. Here’s how to […]
In a Multichannel Environment, Only a Clean Rate Strategy will Survive
All is not quiet on the hotel distribution front. Yes Amoma, one of the biggest culprits in undercutting hotel rates, may be out of the picture. And yes, the recent […]
The MetaSearch Landscape: What the Future Looks Like
Chances are, if you’ve ever booked a holiday, you’ve used a metasearch engine! Google Hotel Ads, Trivago and TripAdvisor, for example, are all major examples of this type of site. […]