Online

Google is likely to expand its foothold on the travel industry, either by acquisitions or by bringing competitors to the edge of irrelevance. The trend is unlikely to revert, so it’s time hoteliers wake up

While OTAs have traditionally had their results appear in hotel branded search results, Google’s new “BERT” algorithm update has already decreased those appearances and had a significant impact

Hotel website design is a huge influence on the booking behaviour of travellers and should be a priority for your hotel. Travellers need a website to reflect their desires and expectations.

If you go through a third-party booking site to make hotel reservations, you’ll see certain hotels pop up first over others. In the case of Expedia Group sites, such as […]

It’s up to hotels to stay on top of current marketing trends and continue to diversify the way they attract new guests. Only then will they start to recoup the organic traffic that is beginning to dwindle.

After the consumer madness and mayhem of Black Friday and Cyber Monday, it’s a good time to look back on whether the results were as we expected or whether we […]

A multi channel approach to digital marketing can immediately increase your conversion rate by ensuring your website is found through a variety of sources and platforms, both paid and organically

Did you know that 61% of people booked a hotel after seeing it pop up on their social media feed? For today’s traveler, that perfect photo opportunity is make or break when […]

Online Travel Agencies’ complaints about Google are sounding very similar to the complains that travel suppliers (hotels and airlines) have expressed towards OTAs in the past.

Digital marketing has been around for more than 20 years, yet it still feels very disruptive, and for most organizations, is under-delivering on its promise – which is to create […]