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The IOS 14 update from Apple could spell trouble for advertisers across the globe, as enhanced privacy features inevitably lead to reduced targeting options

Let’s make 2021 the year we put learnings into action; it’s time to leave legacy processes behind and redefine what travel means and connecting with guests

There have been a few curve balls in 2020, but four things that continue to stay the same are the biggest challenges in hospitality digital marketing

With insights across the property and deep revenue understanding, you are ideally placed to work with marketing and implement the right Google strategy

By taking that space on Google result page, you are increasing the chances a new visitor converts to a hotels website rather than an OTA

Google uses its AI to point out anomalies to their users. Using these, with the custom alerts you set up to monitor the metrics, are a recipe for success

Guests usually arrive tired and are in need of a rest, give them a fast check-in experience, and they will definitely feel better about their arrival

Highlighting the perfect romantic environment of your hotel and promoting it effectively across your website will help provide a boost to direct bookings

An OTA has it’s own set of benefits, but one cannot overlook challenges they present. Hotels must look for ways to avoid putting all eggs in one basket

From January 1st 2021 a new regulation on payments for online bookings that requires Strong Customer Authentication (SCA) will come into force