Online

If you’re looking to increase website mobile conversions, focusing on personalization and hyper-targeted messages is key for direct channel growth strategy

There are a few metasearch updates this quarter. The thread that connects them is a commitment to removing barriers to both advertising and traveling

Mobile searches are increasing at a faster rate than mobile booking revenues, suggesting the booking experience isn’t performing as well as it should be

We’ve looked at customer interactions with messages to analyze and pinpoint which types of content, targeting and message delivery are proving effective

We look at the 10 best strategies to increase your hotel’s direct bookings that affect every aspect of your hotel’s success from your booking engine onward

The findings clearly show the correlation between direct bookings and guest engagement, reinforcing the importance of planning a direct channel strategy

Consider starting your autumn campaign no later than middle of August to ensure you capture demand and maximise your bookings throughout the autumn period

If you work Marketing, you know UTMs are essential for tracking, showing which sources and mediums drive traffic and bookings to your site

They can marry up analytics from their online research to create rich customer profiles that trigger personalized marketing campaigns and targeted offers

In recent years, we’ve seen massive changes in customer journeys, with online research, booking and communication becoming the norm