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This is a year like no other and learnings from previous seasonal campaigns may no longer apply. These are new rules of seasonal marketing

Search for your hotel in Google’s metasearch engine. Seeing more ads from OTAs or more from metasearch engines? Can you tell the difference?

Hotels who have not moved to Google Pay Per Stay (PPS) offering are missing huge opportunity to capture demand without risking their cash flow

So how long do visitors stay on your hotel website? Average is 15 seconds. This means that your website must engage visitors almost instantly

Concern for the long-term profitability of your hotel assets lies with you alone. The cheapest option will almost always end up costing more

Early insights into Black Friday in 2020 indicate large increases in volume this year. Amazon Prime Day saw significant increases from 2019

Future flight search data helps hotels increase visibility to travelers already planning a trip to their destination and earn more bookings

We recommend a soft promotion early November and increase spend from mid November. This should help sales of vouchers pick up end November

Those who weigh pre-booking and upper-funnel data more than historical data will be stronger as they combine revenue and marketing strategies

Learning how to optimize your website for SEO and conversions is crucial for your property’s success. It’ll ensure your site is working hard