Online
How to Reduce Customer Acquisition Costs of Metasearch Campaigns
Metasearch is a great way for visitors to compare channels based on price, but many hotels also offer non-price perks such as late check-out
Netflix – What Can Hoteliers Learn From The Megabrand’s Success?
Seemingly vastly different from each other, there might just be some proven tactics that hotel brands can learn from the Netflix success story
How to Turn More Website Visitors into Confirmed Bookings
To encourage website visitors to book their reservations using your website, you need to make it simple and clear for them
The Latest Booking Trends in June 2020
The best way to move forward is to be aware of recent booking patterns, so we can make informed decisions and predictions. We’ve done an indepth analysis
Why is Booking the best OTA?
Ask yourself a simple question or step into your ideal customer’ shoes and try to book your hotel, first on BO and then through your own booking engine
Google Hotel Products Evolve! Who Will be Winners and Losers?
We talk specifically about Google, how it has evolved a number of its products and how they can be of real value to hotels in a risk free way
Hotel Online Marketing During Coronavirus & Beyond
If you are struggling to find marketing solutions in lockdown, don’t be afraid to slow down, get back to basics and build online strategies from ground up
COVID-19 Recovery Toolkit: Drive Direct Bookings With Metasearch
Unlike other advertising types, metasearch ads appear on metasearch sites when shoppers have narrowed down hotels and are looking at rates and availability
COVID-19: Insights on Flight Search Trends, United States
Though restrictions are tight for travelers, there are still many willing to take the risk of a flight and airlines are seeing booking growth because of it
The Importance of Data for Direct Sales
Hotel marketing, especially direct sale, needs well-structured information for analysis and timely decision making. The first step is knowing the data