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Sources said OTAs share a responsibility for the industry’s recovery after making a great deal of money selling hotel rooms they never owned

Hotels must go beyond simple distribution and try every option to “engage the customer” and convert them on your hotel/brand/loyalty site

Properties with high booking numbers are outside cities as people feel more comfortable in an area where they can practise social distancing

For Hotels that don’t want to spend money and time answering repetitive questions, chatbots are key. However, many hotels remain hesitant

You’ll see the percentage of open hotels with availability and flights operating at the city level based on Google Flights and Hotels data

Expedia have found a clever way of guaranteeing consumers lowest rates, without having to deal with the controversial OTA rate parity clauses

Looking at domestic travel changes in APAC since 5th April, Flight and hotel search and booking trends correspond in following countries:

One area in greatest need of reconsideration is the focus brands have put on driving direct bookings by turning off activity with OTAs

To be competitive you need a proactive channel management strategy. We look at four ways hoteliers can use their channel managers more effectively

Putting most important information at the outset of a guest’s interaction with your website increases the chances of bookings converting