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How to incorporate social media marketing, online reputation management, and review response into your multi-property marketing plan

As the global landscape is constantly changing, so are guest expectations. It is more important than ever to employ hotel listening tools to know what your guests are experiencing at […]

Having good analytics set up on your website in your marketing initiatives can bring your hotel a clear view on what works and what doesn’t

As a hotelier it is useful to navigate as your clients do (in their countries) which is different reality from the one you see at your hotel

Before we get into what is the Core Web Vitals Update, consider these stats as proof that offering website visitors a stellar ux is vital

Web shopping for North America Hotels was strong during the period. For the rest of 2020, there was near triple digit growth for every month

OTAs have always been a subject for debate with hoteliers. Should we reinforce our direct channels of distribution or rely on intermediaries?

Data shows this summer saw higher levels of booking than last year. Unfortunately this doesn’t make up for lost business earlier in the year

Have things changed in how OTAs have been running their business from operational perspective? In 2 single words: Marketing and Distribution

It’s tempting not to spend on ppc advertising to keep overheads low but neglecting your direct bookings strategy could be detrimental