Online

Millennials have been the centre of every mass-market hotel campaign for the last twenty years or so. This demographic was raised analogue but adapted digital technology as their primary shopping […]

Here to show how to use your digital marketing tactics to encourage your guests to upsell themselves before and even during their stays

If you use Booking.com’s free rate-shopping tool RateIntelligence, you’ve probably heard that, on 30th November 2020, it will be discontinued

We work with hundreds of hotels and we are going to outline how to press play on 10 digital marketing strategies to increase online bookings

The Google Core Vitals metrics require brands to take a more meaningful look at the overall first experience visitors have on their page

Revenue leaders are moving from demand patterns based on historical data to analysing new top-of-funnel data sets with travel intent insights

The revenue team were paying much more attention to search data, for what dates, for what lengths of stay, and with what level of conversion?

The sites that improve core vitals score alongside excellent content that benefits customers will find an opportunity to outpace competition

There is no ideal solution to this problem. Getting the maximum benefit from the discounts will mean giving away control to the OTA

Although travel is opening up across the region, the UAE has issued an updated list of fines for offenders of Covid-19 safety measures