mobile

Google Trips: A step in the right direction, but only a step

Google Trips got a good bit of attention on its recent release in September, but I’m not sure I understand the fanfare. Forbes called Google Trips is a “fantastic… travel […]

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Marketing, Digitally Speaking

Below is a selection of takeaway thoughts courtesy of Darene Rondeau of Leonardo Some of the best and brightest stars in our hospitality industry contribute to Hospitality Sales & Marketing […]

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Pressing buy: The state of mobile commerce in 5 charts

In just two years, nearly half of all e-commerce transactions are likely to occur on mobile phones. Following serious investment from brands, mobile has moved from a pre-purchase tool to a place where users are […]

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10 Companies Demonstrating Effective WeChat Marketing Campaigns.

WeChat has become a marketers’ best friend when it comes to conducting a social network campaign in China, in this article we will first have a look at WeChat’s main […]

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Bots are the new apps, only they suck (for now)

A little more than six months ago, Microsoft CEO Satya Nadella proclaimed that “bots are the new apps.” Like many tech-proclamations, it turned out to be breathless, partly true and […]

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Google Trips: What are the Opportunities for Businesses?

With the release of the Google Trips Android and iPhone app earlier this week, I decided to plan and visit London using the latest app from the search engine giant […]

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Five ways chatbots could change the hotel industry

With the widespread adoption of in-house apps, instant messaging and even robots, hotels are on the cusp of a chatbot revolution. Chatbots are already working hard in the hospitality industry, […]

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What Marriott learned from faulty Facebook chatbot

Marriott’s first foray into Facebook Messenger in March 2016 was a complete disaster. The bot immediately misfired, sliding into customers Facebook inboxes to make unsolicited suggestions. Customers who had recently browsed through […]

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HotelTonight joins mobile loyalty space with app tiered rewards program

HotelTonight is the latest travel marketer to foray into mobile loyalty, opting to roll out a new in-application feature called HT Perks, which lets users unlock bigger discounts based on […]

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Instagram and Snapchat on the rise in APAC

TNS Connected Life 2016, a recent global study surveying the online behaviours of approximately 70,000 internet users across 57 countries revealed that the use of visual social media platforms, Instagram […]

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