mobile

Ensuring that your hotel’s website is optimised for mobile search is essential if you don’t want to miss out on key traffic and potential bookings. Much has been said already […]

We have previously talked about direct messaging, so you might already know why it’s important to not be afraid of direct messaging your guests and the do’s and don’ts of […]

With mobile now the preferred medium for visitors interacting with travel websites or booking hotels, it’s no longer a question of “mobile vs. desktop”. In the midst of the mobile […]

Mobile has changed everything, but it’s only Act One. Machine learning in marketing is set to drive the industry’s next revolution. Google’s Senior Vice President of Ads & Commerce, Sridhar […]

In our last blog article about attribution models and the user journey, we discussed the different types of attribution models and their main characteristics. We also dipped our toes on […]

It seems as if every year since 2010 has been proclaimed as the “year of mobile” for brands across the spectrum. But this year, more than ever, having a mobile […]

We live in a world where almost every person owns a mobile phone and instant messaging has become a communication priority, and where an email can look to grab between […]

The second WIT Hospitality conference took place on March 28 at Hotel ICON last week. The Silverbox Ballroom teemed with industry characters ranging from C-class executives to fresh-faced students only […]

Facebook launched its City Guides feature last month, giving even more credibility to the idea that mobile devices’ importance to hotel distribution will only grow. Facebook’s new offering in particular […]

A report by the global hotel industry’s leading cloud platform, SiteMinder, has found that the ability to grow direct bookings and online presence is the top business focus for hotels […]