metasearch

There’s no doubt Google is on the rise and we expect the likes of Tripadvisor and Trivago, described by some as zombie companies, to be acquired or lifted

Most hotels are in a mode of profit recovery so getting the right distribution mix and lowering distribution cost just became mission critical

It’s not just what channels you’re on and which people you’re reaching, it’s important to think about the marketing message you use to inspire confidence

In addition to pure profitability, there are other advantages to having active Ads campaigns, probably unknown to many, and perhaps important to some hotels

2020 will largely be remembered for the impact of COVID-19. From a metasearch perspective, it will also be remembered for the introduction and expansion of paid placement products

If you have had difficulty locating a live ad on an metasearch publisher, do you know all the components necessary for proper coverage? Do displayed ads show correct rate to the customer?

Tripadvisor was the undisputed king of hotel reviews and research with great reach in organic search – that is, until Google Travel tilted consumer traffic in its own direction and competitors closed the gap

Hotel marketing is more complex than ever before. There are more channels, constant changes in major search engines and increased competition from sites like Airbnb

Google has added taxes and fees to its hotel searches as part of a series of new features, allowing consumers to see both ‘nightly price’ and ‘nightly total’.

Metasearch is the best converting channel at an average conversion rate of 2.2%. However, these figures are in reference to “global” Metasearch channels, and not regional, so what is the difference?