marketing

It may have been normal to map out business strategies on an annual basis, but the pandemic is changing the travel dynamic too much for it to stay relevant

Last year, we published a Black Friday report showing impact on hotel bookings. We saw a 47% jump in campaign conversions and 58% increase in direct revenue

The ideology around the digital marketing budget needs to evolve, rather than asking the question “how much am I going to spend” we should be asking this

The partnership between sales and revenue has become crucial over the course of the pandemic. Cross-training was key to our industry’s survival.

Behavioural change in prospects’ booking journey can expose hotels to subtle issues and pitfalls that may be difficult to detect in metasearch engines

There are a variety of winter campaigns for you to consider and we recommend you start your dedicated winter campaign no later than week of October 18th

When it comes to attracting Next-Gen Travellers in a post-pandemic world, most hotel marketers are still trying to find a strategy that works for them

Hotel brands that properly take advantage of social media not only reap the rewards now, but position themselves to be the most successful in the future

This has led to a lot of hotel owners confusion. We hear, “Should I run my ads directly through Expedia Travel Ads website or go through Koddi?”

If your hotel hasn’t jumped on the first party data bandwagon yet, now’s the time. That way you’ll be ahead of the game once the third-party cookie crumbles