marketing

The Annual Sale That Hotels Need to Embrace
By associating the Annual Sale with New Year Resolutions, it grants travelers permission to treat themselves and spend money to achieve their resolutions
Local Search: 10 Tips to Improve Your Hotel Performance
From relatively nowhere 5 years ago, local search now accounts for 15 – 20% of all visits to our client’s hotel websites. NB: This is an article from 80Days What […]
Guest Experience is the New Marketing
As much as travelers want to hear what a guest has to say about your hotel, they also want to see your hotel’s responses
Intraday Bidding for Metasearch: Everything Hotels Need to Know
Intraday bidding is a campaign-level bid multiplier and its recent release on Google Hotel Ads marks the first time it is available for metasearch
Leveraging Your Hotel Guest App to Maximize Revenue Streams
Besides using a guest app for core checkpoints such as check-in, checkout, it also has the capacity to become your No.1 marketing and sales channel

Get to Grips with New Markets Through Optimized Distribution and Marketing
Getting to grips with new feeder markets through targeted marketing and optimizing distribution will achieve sustained revenue and profit improvement
Preparing Your Data for the Cookieless World
Three main data sources will help drive performance moving forward. The first, and one you may have heard the most buzz about, is hashed emails

Email Design Trends Ready To Take Over 2022
Every part of your email, from the colours and images you use to the way your content is laid out, becomes part of that brand story
The Value in Using Multi Language Facebook Ad Feeds
Multilingual online traffic is higher than ever, so advertisers should implement multi-language Facebook ads to reach the greatest potential of customers

Make Your Eco-Sustainable Hotel Stand Out on Google and Booking.com
Since the end of summer 2021, Google has begun to identify eco-sustainable hotels and Google Travel users can already see information about these hotels