marketing

We’ve covered a handful of do’s and don’ts, but there are a few other items that you should avoid when optimizing your Google Business Profile

To earn the top-ranking positions, you need a solid SEO strategy that helps you analyze what customers want to see and present them the content you need

Think about how your hotel fits into different types of niches. Using social media to market your hotel is the most effective way to reach niche travelers

Try to have summer season campaigns set up no later than the w/c April 18th. Any later and you’ll miss the initial surge in domestic staycation searches

Are you clueless about your hotel website content? Creating unique and engaging website content can be tough for any hotelier, and often feels overwhelming

Besides the traditional OTAs, there are new business models arising that are making the hotel distribution landscape even more complex

In the hands of the right professionals, paid campaigns are a valuable resource that can be optimised to return a much higher ROAS than other channels

In this conversation we explore the value of unified decision data for both hotel revenue management and digital marketing teams

Uploading videos to Instagram reels boosts your hotel’s chances of exposure from being viewed on the explore page

An SEO audit will help you establish a baseline from which to start analyzing and measuring the performance of your hotel website