marketing

6 Tips to Maximize Your Hotel Facebook and Instagram Posts

What better way to let potential guests know that you’re serious about creating memories for your guests than to share posts about it?

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How To Segment Your Hotel Mailing Lists

As customers have their inboxes flooded with messages, offers, and advertisements, how do you ensure your emails stand out? The answer is to segment

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Is It Time For Hoteliers To Start Taking TikTok Seriously

For hoteliers who can commit to creating authentic content for TikTok, the opportunity to create a presence on this platform should not be missed

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How to Add Restaurant ‘Book Now’ Button On Instagram (Hidden Feature)

One Instagram feature many restaurant operators still aren’t aware of is the ability to add a reservation link within a restaurant’s Instagram profile

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4 Ways to Make Your Hotel a Family Favorite

None of your family friendly perks and initiatives will do much for attracting guests if you don’t get the word out by amping up your hotel digital presence

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email icon of tablet with finger clicking on it reflecting the importance of email subject lines to increase conversion

How to Create Email Subject Lines That Convert

Without a strong subject line, emails don’t get opened. And unopened emails have no chance for conversion. Of course, that’s all easier said than done

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Why FAQs Should Be An Integral Part of Your SEO Strategy

Adding FAQs and How-To type content to your existing marketing landing pages is a simple solution that solves multiple challenges

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Marketing Your Hotel Event Spaces – Socials, Reviews and Website

Now that the industry is seeing the slow return of business and recreational conferences, the time to market your event spaces is now

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Strategic Segmentation of Hotel Guest Personas

When creating guest persona segmentation, remember to make a start with at least a few and keep adding or modifying, as and when you identify more

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Google Hotel Ads: 3 Tips to Help Increase Your Revenue

By winning back clicks that would potentially go to OTAs, Google Hotel Ads helps build that sense of loyalty you need to create between you and your guest

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