marketing

Whether you are just starting out or are looking to refresh your hotel’s digital marketing efforts, here are some key steps to consider for your strategy

Travelers are interested in hotels using artificial intelligence to analyze their travel data for more targeted and relevant advertisements and offers

By displaying authentic user generated content, like reviews, social media posts and testimonials, hotels can build trust and credibility like never before

Relying on demographic data to identify similarities within cohorts is less accurate than you likely expect. Engagement rates tend to be even worse

We look at how a business intelligence and analytics tool can help hotels make data informed decisions, leading to increased revenue and profitability

The opportunity lies in embracing branding as a consistent practice, where logo and tagline come last and branding takes a seat in the heart of the business

Embracing guest expectations in your marketing strategy is a must. Hotels can craft compelling content that resonates, leading to increased bookings

Creating a compelling hotel brand identity can help you resonate with your target audience and set you apart from the competition

The new search experience, which Google has dubbed Search Generative Experience (SGE), incorporates AI capabilities and conversational functionality

Because direct bookings with a free booking link come at no cost, hoteliers also save on paying commissions for bookings previously received through an OTA