marketing
Game Changing Benefits of Hotel Metasearch Marketing
Metasearch is an invaluable tool for hotels aiming to generate direct bookings and position themselves in front of travelers at the moment of booking
How Online Platforms Help U.S. Independent Hotels Compete
Online platforms can help address the imbalance, empowering independent hotels to improve their competitiveness. There are three key areas to consider:
Hotel Omnichannel Marketing vs. Multichannel Marketing
By embracing omnichannel marketing hotels can forge stronger connections with their audience, nurture trust, and ultimately drive superior business outcomes
Reasons To Be Concerned About New Digital Markets Act
We aim to provide valuable insights into what the new Digital Markets Act means to hoteliers and its possible implications
The Importance of Hotel Post and Pre-Stay Emails
Email marketing gives you an opportunity to build a personal relationship with your past guests, present guests and future guests
TikTok SEO for Hotels: How to Get Your Video Content Noticed
By understanding how to optimise your videos for TikTok SEO, you can increase your chances of being noticed and boost your hotel visibility
How Hotel Market Segmentation Enhances Business Success
We look at hotel market segmentation – its benefits, common segments and steps to implement guest segmentation to better define effective pricing strategies
Strengthening Your Hotel’s Landing Pages
Your landing pages are part of the scaffolding of your marketing campaigns. How you go about portraying, communicating and selling your offers counts
Big Mistake! Your Hotel Website Is Not Just an Online Brochure
Your website is your number one communication channel with multiple audiences and interests, so it cannot be designed like a static sales brochure
3&6 “Who Are We”: In Conversation with Ben and Tristan
Through our conversation you will hear more about 3&6 as we dig deeper into the backstory, how the company came about and risks taken to get started
