marketing

OTA reservations are, without a doubt, a lifeline for hotels. Use the following steps to get your strategy working efficiently and maximize your revenue

Here is a breakdown of first-party data, why you need it, how you can activate it to create personalised experiences, increase loyalty and capture bookings

Summer is coming and tourists want to travel. Make sure your marketing is up to date on all channels to attract guests to your hotel, not the competition

For marketers, the metaverse represents an opportunity to engage consumers in entirely new ways while pushing internal capabilities and brand innovation

We’ve looked at what a guest profile is, the various types of profiles and how to create your ideal profile using hospitality software

Changes are coming to Google Responsive Search Ads. Here’s what that means for hotel teams. NB: This is an article from Screen Pilot WHAT’S CHANGING Starting June 30, 2022, Google […]

Honing in on a highly specific audience that is properly aligned with your overall campaign goal can make or break your Facebook ad performance

When we look at the micro level data, where hotels ran both Google Paid and Free Booking Links, the split in received bookings saw at an average 70/30 split

Rather than marketing to the cookie, travel and hotel brands can use the opportunity to use people-based marketing across devices

The exciting thing about both and Waze map Ads is you can choose your budget. If you want more impressions and clicks, raise your budget based on results