marketing

Game Changing Benefits of Hotel Metasearch Marketing

Metasearch is an invaluable tool for hotels aiming to generate direct bookings and position themselves in front of travelers at the moment of booking

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How Online Platforms Help U.S. Independent Hotels Compete

Online platforms can help address the imbalance, empowering independent hotels to improve their competitiveness. There are three key areas to consider:

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Hotel Omnichannel Marketing vs. Multichannel Marketing

By embracing omnichannel marketing hotels can forge stronger connections with their audience, nurture trust, and ultimately drive superior business outcomes

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lego character looking in panic reflecting how a hoteliers should be concerned about the new digital markets act

Reasons To Be Concerned About New Digital Markets Act

We aim to provide valuable insights into what the new Digital Markets Act means to hoteliers and its possible implications

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The Importance of Hotel Post and Pre-Stay Emails

Email marketing gives you an opportunity to build a personal relationship with your past guests, present guests and future guests

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TikTok SEO for Hotels: How to Get Your Video Content Noticed

By understanding how to optimise your videos for TikTok SEO, you can increase your chances of being noticed and boost your hotel visibility

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How Hotel Market Segmentation Enhances Business Success

We look at hotel market segmentation – its benefits, common segments and steps to implement guest segmentation to better define effective pricing strategies

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Strengthening Your Hotel’s Landing Pages

Your landing pages are part of the scaffolding of your marketing campaigns. How you go about portraying, communicating and selling your offers counts

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Big Mistake! Your Hotel Website Is Not Just an Online Brochure

Your website is your number one communication channel with multiple audiences and interests, so it cannot be designed like a static sales brochure

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3&6 "Who Are We" In conversation with Ben and Tristan YouTube Interview Thumbnail

3&6 “Who Are We”: In Conversation with Ben and Tristan

Through our conversation you will hear more about 3&6 as we dig deeper into the backstory, how the company came about and risks taken to get started

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