marketing

While traditional marketing strategies still yield results, they have now become merely an auxiliary factor in the overall success of a hotel marketing plan

Video marketing will lead possible guests directly to the hotel’s website or social media platform – establishing the potential for ongoing relationships

You may perhaps ask yourself if Facebook even matters anymore? When it comes to travel marketing for most hospitality brands, Facebook indeed does matter

By keeping yourself front and centre on social media, you’re increasing your chances of gaining more direct bookings and always upping brand awareness

Facebook offers multiple ad types and formats, making it easy to hone in on your target audience and reach them at the right time in the conversion funnel

In a business like the Hotel industry, where the competition is exceptionally cutthroat, one thing that will help you stand out is your content

Along with understanding your guest expectations and needs, leveraging hotel digital marketing tactics needs to be at the top of your list of objectives

Many travel companies provide virtual reality elements. It allows users to experience a digital version of a hotel room, or even look at nearby attractions

We look at how to make a request to signup for a hotel newsletter more enticing, more exciting, and more importantly, more efficient for your hotel business

A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?