marketing

The inevitability of business evolution is apparent in the way business silos have transformed from the days before a revenue manager

You can stay competitive in a fast-paced, digital landscape by establishing a strategic approach to a multichannel campaign

How automation can be used effectively via the hotel’s own website to drive dynamic content, personalized messaging and increased booking conversion

Evaluating your metasearch campaigns depends on the objective you have set for your hotel. The goal of metasearch campaigns is to protect your hotel’s brand

Leveraging first party data, driving production efficiently, and creating optimized websites are crucial to bringing back repeat guests

The metasearch landscape is developing fast. Many positive updates have been made by metasearch giants, one notable update being Google eliminating fees

SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs

In the hotel industry, distribution methods have changed a lot and professionals in the sector have seen their distribution channels multiply. NB: This is an article from WIHP Hotel marketing […]

To stay at the forefront of innovation, creativity and ahead of competitors, you need to develop the skills to be a great leader when marketing your hotel

Put another way, surprising guests with something unexpected is no longer a nice-to-have, it’s the #1 focus of any hotel marketing strategies