marketing

man looking at a hotel website on a computer reflecting importance for hotels to captivate guests to generate more direct bookings leading to increased revenue

Harness User Booking Behaviour for Marketing and Revenue Strategies

In today’s fiercely competitive hospitality industry, hoteliers must utilise every available tool to maximise revenue and enhance the guest experience

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How to Achieve Value Through Hotel Revenue Management

Revenue management is a vast topic that touches on operations, marketing, effectiveness and efficiency, guest service and staffing and profitability

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Use Win-Back Email Campaigns for Bigger Profits and Greater Loyalty

Win-back email campaigns should become a pillar of your hotel marketing strategy. If overlooked, your hotel is leaving money on the table

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Is Social Commerce The Future of eCommerce?

social commerce isn’t just a trend; it’s a transformative approach to eCommerce that leverages the power of social media platforms

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Hotels Enter New Era with Facebook ‘Reservation’ Buying Type

Gone are the days when Facebook’s “Reach and Frequency” was the go-to for your ad campaigns. Say a big hello to “Reservation” – the new kid on the block

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6 Tips to Create Winning Hotel Email Campaigns

As we move towards a first-party future where ownership of data becomes increasingly valuable, it’s fair to say email marketing is ready for it’s glow-up

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Top 3 Ways to Cultivate Repeat Business At Your Hotel

By solidifying critical aspects of your hotel digital marketing strategy through actively managing them, you can cultivate repeat bookings

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email icon an a mobile phone reflecting the fact email marketing still drives business outcomes when aligned with and guided by revenue strategy

Email Deliverability: Impact of Apple Link Tracking Protection

Stripping these email URL tracking parameters will make it harder to accurately attribute website visits or conversions back to specific campaigns

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Why Bing Hotel Ads Should Be in Your Marketing Mix

We’re confident that Bing Hotel Ads can play a pivotal role in driving direct bookings for your hotel. Don’t miss out on this hidden gem!

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7 Email Marketing Tips To Increase Your Hotel ROI

Your email marketing should have information that’s helpful, engaging, and relevant to your subscribers. Prioritising quality over quantity to build loyalty

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