marketing
How A Full Marketing Funnel Helps Boost Your Facebook Ads
We will show some data from our hotels’ Facebook ads campaigns that use this full marketing funnel approach and how it helps them
You Might Have Built It, But Will They Book? Digital Marketing 101
You have a hotel, you have a website but does anyone know about it beyond your listing on OTAs, this is where Digital Marketing comes in
Are Guests Actually Interested in Your Online Content?
By delivering current and relevant content, guests will make sure to stop by and periodically check your online profiles to find out what is happening
Everything You Need to Know About Hotel Content Marketing
Ultimately your content marketing should influence travellers to book a stay, become a loyal customer and champion your hotel to friends, family, and peers
Why People Are Unsubscribing From Your Hotels Emails
It seems that for every new address you add, you’re losing two. Why is that? Why are customers leaving your hotel emails database?
Where Did All The Cookies Go?
You should start thinking about how you might have to adapt in the next year and half and prepare yourself for the fact that cookies will ultimately end
How To Use Google Trends For Hotel Marketing?
Google Trends culls data from Google searches and allows users to compare the frequency of search terms compared to other similar keywords
How Tiktok is Changing the Internet
Similar to how YouTube came to be, TikTok has given professionals a platform to share knowledge that wasn’t always simple to find naturally
Personalized Recommendations For Perfectly Tailored Guest Experience
It is only once the potential guest identifies their preferences that the calculator will recommend a location and property
Learning About Hotel Metasearch Bid Modifiers
Bid Modifiers in hotel metasearch allow us to adjust our default bid by a percentage at a variety of levels, targeting specific revenue needs
