marketing

With a more strategic approach to data collection and email marketing, you can enjoy a higher ROI of both time and money

Through market segmentation, hoteliers can group travelers based on their reason for travel and hotel preferences, as well as when and where guests book

Marketing mistakes are common, if you are making any of them, don’t feel bad – you’re in good company! But you shouldn’t continue to ignore the problem

Many independent hoteliers ask themselves, can I improve my website performance without advanced SEO? The short answer is, yes

Your company’s USP is closely linked to your brand promise and it has to be credible and lucrative at the same time

Here are five fundamental tips for a strong hotel social media strategy that increases guest engagement and bookings

While Google Business Posts may not be overwhelmingly successful on their own, posting somewhat regularly can improve your rank in Google’s algorithm

A challenge common to hotels seeking to attract new guests to their hotel is the challenge of an overcrowded and competitive marketplace

If you haven’t already begun drafting your own Black Friday email campaigns, consider this your sign to get started

Digital marketing for hotels is vital to drive direct bookings, reduce OTAs commissions, boost visibility, fend off competition and grow your brand online