marketing

As a result, it reduced promotional spend by 48%, influenced 120+ bookings of website visitors and resulted in +£29k extra revenue from low-intent users

Before you decide about using Tripadvisor Sponsored Placements, let’s first dive into what Sponsored Placements is and how you can choose to participate

What if we told you that Facebook can also serve as a key component to collect first-party data for your hotel in a world where we so desperately need it?

If you’re looking for ways you can build traffic to your website, find the ones that work for you – and the key thing is to act and invest consistently

Attracting new guests to your hotel can be challenging. To succeed at marketing your hotel, you must know what NOT to do to avoid jeopardizing your efforts

In hotel management, the SWOT analysis framework serves as a guide to understanding the position of your hotel within the market

Content optimization is a crucial step if you want to drive direct sales through your hotel website. Here are five things to keep in mind

It may seem overwhelming, but email marketing does not have to be difficult. There are two basic types of emails your hotel should be sending

For all qualifying hotels operating in the State of California, it’s crucially important to keep privacy practices and disclosures up-to-date and compliant

Learn more about the importance of hotel advertising, the best ways to promote your property, and 15 innovative hotel advertising examples