marketing
Attract High-Value Guests with Expedia Members Only Promotions
You can target high-value guests by using Members Only promotions to offer exclusive deals to over 100 million members across all Expedia Group sites
Digital Marketing: Evolution, Innovation, and Disruption in 2023
Hospitality marketing is undergoing significant changes, and marketers need to be prepared for both incremental and drastic changes
What Hoteliers Need to Know From Google Travel Partner Summit
Google held a panel on ‘The hoteliers view: how Travel Tech can help suppliers be successful’. We’ve summarised the key questions and answers
What Hotels Should Know About Apple Business Connect
Apple Business Connect uses Place Cards which allows you to control how people see your hotel. We recommend including information like:
The ABCs of Social Media Marketing for Hotels
Hotel social media marketing has drastically changed over the past decade, and it should be an integral part of any marketing strategy
Top 5 Video Content Ideas For Your Hotel This Spring
Regardless of what video content you decide to create for your hotel this spring, it needs to be entertaining and exciting – no one likes boring content
Target Travelers Earlier in Their Booking Journey
We’re seeing travelers plan multiple trips and, specifically, to local getaways that allow them to explore unfamiliar places that don’t require a passport
OTA Visibility Boosters: The True Cost is More Than You Think
Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly
Track Users Across Apps and Websites with Latest Google Analytics Update
Google Analytics 4 (GA4) combines website and app usage into a single report. The emphasis is now firmly on tracking “the user” rather than “user sessions.”
How Are Hoteliers Using TikTok to Drive Direct Revenue?
With over one billion active users, TikTok has quickly become a powerful tool for hotels looking to enhance brand image and convert direct channel traffic