marketing

Let’s take a closer look at a direct channel strategy that is driving higher website conversion rates and welcoming more guests for Halloween festivities

We will look at why you should provide a personalised digital guest experience and what are some easy ways for you to get started straight away

Climate change isn’t coming anymore. It’s here. This year, we’ve seen record-breaking temperatures, devastating wildfires, unusually aggressive storms, and unprecedented flooding around the globe. NB: This is an article from […]

We ask if the focus around sustainability has made it way into the Marketing and Revenue teams. Does it form any part of the weekly strategic discussions

Relationship marketing can be on the opposite side of transactional marketing. It focuses on building long-term connections and loyalty with guests

We share tips on how to create a hotel website that drives direct bookings based on many years of experience designing and developing optimised websites

With this return to travel, there is also a return of competition from OTAs and booking websites – making SEO optimisation for your hotel website crucial

TikTok search ads are making waves. Having now been officially launched, this feature promises to reshape the contours of digital advertising

Website URL customization might seem a minor technical detail, but it can have a significant impact on your hotel’s online success

Efforts have proven effective in enhancing campaign performance, demonstrating positive outcomes for the Hotel company’s booking goals