marketing

  GDS (Global distribution systems) and travel agent bookings remain an overlooked yet lucrative source of revenue for hoteliers, sources said. The reason these channels are overlooked? It’s because many hoteliers are […]

81% of us keep our smartphones somewhere close during all waking hours and over half of all Millennials would rather lose their sense of smell than their technology Other things […]

  Hoteliers have numerous opportunities to lure nonguests to their property in hopes of generating extra ancillary revenue. “It’s become a nice way to augment the slow periods,” said Kory […]

Last month, TravelClick’s October 2015 North American Hospitality Review revealed that North American hotels were overcoming declining reservation pace to improve their average daily rate (ADR) performance. Now, data from the […]

Sixty-five percent of adults now use social networking sites (Pew Research Center) and a growing portion of these users are utilizing social media before, during, and after traveling. As traffic […]

For years, we’ve all been reading about the need to coordinate the activities of Revenue Management and Marketing into one synergistic Revenue Generation process. In practice what is really happening […]

“Half of my advertising is wasted, I just don’t know which half,” is the famous quote from decades ago by Philadelphia department store owner John Wannamaker. That sentiment is still […]

Utilizing an open source content management system (CMS) like WordPress is in stark breach of a hotelier’s fiduciary duties and exposes them to great security and vulnerability risks hotel managers […]

GOING on a holiday is now a smoother process, with consumers able to explore and book travel and accommodations without having to go through middle-men. The online market for travel […]

Search Engine Marketing continues to be one of the highest revenue drivers for HeBS Digital’s clients, with more than 25% of direct online revenue coming as a direct result of […]