marketing

Many travelers believe that hotels and resorts should be required to include mandatory resort fees in advertised nightly rates, according to a new national poll. The poll, commissioned by Travelers […]

NB This is a viewpoint by Lorraine Sileo, senior vice president of research for Phocuswright Inc. When we think of the lodging industry in the US, many of us think […]

Airbnb is testing a major new offering: taking care of booking your entire trip, so you can experience a new city with locals showing you around. Over the weekend, Airbnb started […]

To succeed in the ever-evolving SEO landscape, hoteliers should adopt a proactive approach to content creation, marketing and optimization. SEO continues to play a critical role in hotel digital marketing […]

Symphony, a new digital marketing, booking and distribution program from Tambourine, has been proven to maximize direct revenue for independent properties of all sizes. Symphony has been in testing for […]

Travel reviews—and the way they are monitored, measured, and presented—have changed. With the launch of a new website, TrustYou tells the story of the modern travel review and the ways […]

Within the last five years, the term “travel like a local” has resurfaced as a resounding credo among modern travelers. Travelers no longer seek souvenirs, they covet unique experiences. Today, […]

How hotels can leverage working with Expedia: an interview with Expedia’s David Hamblin What is your role within Expedia for starters? The role of market management is having a relationship […]

Today’s consumer is more value-oriented and less loyal than ever before, the rapid increase in startup culture has everyone looking for the next big thing and because of this, the […]

While we know that travel reviews influence traveler decisions—95% of travelers report using travel reviews regularly to make booking decisions*—the impact of reviews on hotels goes much further than just […]