marketing

Considering how important search is in the buyer’s journey – 60% of travelers turn to search first when looking for accommodations– it’s surprising why more hoteliers don’t make use of […]

Auditing your website is part of a normal, healthy routine. You take in your car for check-ups and tune-ups, you go to the doctor’s office for physicals and exams, so […]

Google is becoming a relevant player in the online hotels sector, something which makes the big existing players like Booking.com or TripAdvisor uncomfortable. However, Google’s strategy is different to the […]

The long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you […]

Last year Airbnb disrupted the hospitality industry to the tune of $1 billion, according to an iModerate report. The report found that Airbnb clients skew young and budget-conscious, with a […]

We all remember as kids our parents saying, “If [name of delinquent friend] jumped off a bridge, would you do it too?” The answer is yes. Statistically speaking, we most […]

A Marriott International executive at Forrester’s CXNYC 2016 said that the proliferation of transaction-based rewards programs means that brands must understand members’ triggers and interests in order to connect with […]

Much has been written on the importance of content marketing to a hotel’s digital marketing strategy. But what areas should you be focused on, and how can you make the […]

Do you know your how your hotel is positioned against your competitive set? Have you considered looking at the positioning strategies for your independent hotel lately? The chances are that […]

There is a lot of buzz lately about hotel reviews on Google and what really drives improvements in ratings, review summaries, and local search rankings for hotels. As of recent, a few online […]