marketing

Effective Marketing Strategies: Leveraging the Essence of Luxury

luxury cars outside a hotel reflecting the importance of marketing within the luxury brand sector

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How To Create the Perfect Hotel Marketing Budget

The development of your marketing budget should be a highlight. It allows you to look back on successes, as well as failures, and create better strategies

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Maximize Hotel Exposure with Google AdSense New “Related Search” Feature

Google AdSense has rolled out a game-changing feature that could redefine the way you engage with potential guests: the “Related Search” within Auto Ads

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5 Hotel Branding Tips to Get More Direct Bookings

Read on to get insights into the power of hotel branding and how a compelling brand can build trust and ultimately help you grow your direct business

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a person clicking on a laptop and a pixelated hand reflecting importance of adopting automation in hotel digital marketing to develop great hotel booking journeys

7 Ways to Automate Great Hotel Booking Journeys

We outline how automation and A.I. can be used to save you time (and budget!) at every stage of the customer booking journey

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How Hotels Can Leverage Google EEAT to Boost Direct Bookings

Google evaluates websites based on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) as a metric of their quality

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Black Friday frenzy can be overwhelming for hotel marketeers

A Complete Timeline for Your 2023 Black Friday Campaign

Black Friday has the potential to overwhelm, so let’s walk through every step of the way to a successful hotel direct channel strategy! 

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How to Calculate Hotel Guest Acquisition Cost (GAC)

By calculating Guest Acquisition Cost, you gain insights into the financial efficiency of your guest acquisition strategies

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Revenue Sinkholes: 9 Hotel Marketing Paradoxes Draining Revenue

Let us dive deep into 9 most prevalent hotel marketing paradoxes and explain why they can cause more harm than good and potential impact on your revenue

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Boosting Hotel Bookings on Black Friday and Cyber Monday

We’ll explore how hotels can drive bookings during Black Friday and Cyber Monday with a focus on direct bookings and digital marketing

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