marketing

Multichannel campaigns are one of the most effective ways to boost direct bookings, build one-to-one relationships with current and future guests, and ultimately, encourage repeat guests throughout the customer lifecycle. […]

A new study explores how the interaction between travel booking websites and other influential online and offline touchpoints can impact the purchase journey for American, British and Canadian travelers. The […]

It certainly feels like 2016 has been the year of the loyalty program — which could also make it the year of direct bookings, of online travel agency innovation or […]

Earlier this year, we published an article on Google’s search algorithm update, which gave preference to mobile-friendly websites in mobile search results. Now, 6 months later, Google has announced that […]

There are currently over 3.4 billion internet users around the world, and as online store owners we want to reach as many of them as possible. There are two main […]

Sometimes, ignorance is not bliss. In hotel marketing, having outdated assumptions or incorrect information can cost your hotels millions in lost revenue… and perhaps even cost you your job. So […]

Over the past two months, I spoke at a couple of events and the topic of how to plan a successful social media campaign popped up at all of them. […]

NB: This is an article by Ellis Connolly of TrustYou via Leonardo I’d like to start out this blog post with a brief story about tomato soup… While my wife […]

Airlines are increasingly finding creative, new ways to upsell at just the right time and are taking a closer look at a range of different factors. Earlier this year, jetBlue […]

Online travel agents, social media and review sites are fantastic places for prospective travellers to scout for information that will help them choose the right hotels, activities, and restaurants for […]