marketing
Is your Hotel Website Losing Traffic?
If you have a hotel website the hope is that with each passing year you continue to see an increase in traffic to your site. Unfortunately, this may not always […]
The Anatomy of a Hotel SEO Campaign
Every SEO agency will say roughly the same thing in regards to search engine optimization – it is a never ending process. There is always something else to do, another […]
The Smart Hotelier Top Ten Digital Marketing Resolutions
Reflecting on 2016 and successful hotel digital marketing campaigns that impacted the industry, there was an obvious and substantial emphasis on ‘Book Direct’ strategies. Hoteliers have been testing out multiple […]
Why and How Independent Hotels Should Set Up Loyalty Programs
Loyalty programs for small, independent hotels are one of the most cost-effective ways to drive direct bookings and increase the lifetime value of guests. Major hotel chains are making a […]
The top 10 automated email travel marketers should be sending
Marketing automation can transform your email campaigns into powerful, ongoing conversations for both customer acquisition and retention purposes. The travel industry is getting better at it – automated programs rated […]
10 Gifts Hotel Marketers Want For The Holidays
‘Tis the season to create your holiday wish list. However, a hotel marketer’s wish list is unlike any other. Instead of asking for a new car or the latest tech […]
Design tips for your hotel website: Make these features your main focus
Your website design plays an important role in the success of your online brand. It seems like there’s a never-ending stream of new features and resources that you can use […]
Technology helps you understand your customers, not just acquire them
For most people, gone are the days when you popped into your local travel agent on the high street to book a romantic honeymoon to Venice or a family holiday […]
The hotelier’s guide to TripAdvisor – a round-up
Love it, hate it, respect it or loath it, TripAdvisor is a goliath of the travel industry and affects your hotel whether you know it or not. Because of its […]
How can hotel marketers attract guests as the industry changes?
More than ever, consumers are getting information from a variety of channels and making decisions based on an increasingly nonlinear discovery and decision-making process that may never include a brand’s […]
