marketing

OTAs and airlines are well known for sending emails with helpful information and lucrative offers. They constantly remind us that they are there if we need them. But for some […]

Advertising today is completely different than it has been at any point in history. The reality of today’s digital style of advertising and marketing is that massive, groundbreaking changes are […]

Creating emails that get responses is an incredibly valuable skill for marketers. Responses in the hotel email marketing world typically equate to directly attributable revenue – direct bookings, upgrades, amenity […]

A good book direct strategy is near the top of most hotelier’s list this year. Book direct campaigns from Marriott and Hilton are making headlines, and the focus of the industry […]

The inaugural WIT Hospitality conference took place in Hong Kong’s state-of-the-art Hotel ICON on March 22, 2016. The day brought forth far more than fresh insight, but it also acted […]

Facebook’s latest clickbait purge is going to have ripple effects for publishers. The social giant is putting an emphasis on articles that are important to people and recognizing that clicks, shares […]

When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase […]

Competing with others in today’s fast-paced business environment is hard—especially for hotel owners. With the introductions of the OTA’s independent hoteliers must maintain razor-thin margins to stay competitive, but even at […]

NB: This is an article from FUEL Recently, email ranked as the channel with the most staying power in the Litmus “Email Marketing in 2020” report. Marketers are pleased that […]

Newsletters and email advertising “are the opposite of dead”. That was the message of top digital travel firms Momondo Group and Secret Escapes at this week’s Travel Distribution Summit. “There’s […]