marketing
Most Important Google Analytics Metrics for Small Hotels
NB: This is an article from Little Hotelier You know that the SEO strategy you implemented for your bed and breakfast needs to be analyzed and evaluated using specific and […]
Customise and share data: Democratising analytics
With data volumes that are booming exponentially, as well as diversifying analytics user profiles, the democratisation of web analytics is in full swing. A recent Gartner study emphasises the omnipresence and essential […]
7 Ways Facebooks Algorithm Change Will Affect Marketers
The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social […]
Instead of Counting Interactions, Build a Relationship
A new report from Sabre and TrendWatching identifies Human Brands as one of the six mega-trends with the largest impact on the hospitality industry. More specifically, this mega-trend identifies key […]
What Can Travel Sites Learn from Booking.com’s Marketing Strategy?
When it comes to the online travel industry, one company stands above all others and receives more traffic than any of its competitors in the OTA travel space. This […]
11 Digital Marketing Tips to Differentiate from OTAs
In recent years, a number of hotel chains have suspended their contracts with OTAs (Online Travel Agencies) in order to be able to offer lower-cost products on their own websites. […]
Meeting Expectations in the New Age of Personalization
It is no secret that personalization has been the hot topic for hotel marketers and technology professionals over the past couple of months. Research has shown that guests searching for travel […]
Getting Hotel Bookings with Email Marketing
Sometimes, all your hotel marketing strategy needs is a way for your hotel to break through the noise. Email marketing is a great tool to break through, and it has a […]
6 ways hotels can use social media to attract more guests
To thousands of holiday seekers, the planning phase may seem like a time-eating disaster. With so many options where to stay and what to do, the majority find themselves immersed […]
Turning Data into Action: Segment Your Audience
Data is changing the foundations of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before. As a result, they have a new way […]