marketing

As 2017 winds down, it is important to reflect on all the digital marketing changes that have occurred this past year in the hospitality space. From the increase in mobile […]

When you review the SEO performance of your hotel’s website, are you happy with the results? If you are failing to rank for many of your targeted keywords, the source […]

Think about this, you’re about to engage in a conversation with a robot; you sit down and it greets you with “Hello Human”  and then proceeds to ask you a […]

It began simply enough. A small company wanted to make some money in online travel. So it joined Expedia Affiliate Network, where the online travel agency shares its hotel inventory […]

Assessing a new calendar year usually revolves around how your hotel can increase the amount of guests you attract and how much revenue you can drive. Every year brings new […]

With the exception of your home page, your accommodations page is the most important page on your website. As the bottom of your conversion funnel, an optimized accommodations page is […]

Earlier in hospitality domain, the pricing structures and decisions were majorly based on factors like supply and demand, local events, corporate/negotiated rates, event/group bookings, majorly because of the absence of […]

  Distribution falls into two camps – third party and direct. Each one has huge benefits, and potential challenges. Keeping a keen eye on both is essential to ensuring healthy […]

There is only one aspect of your property that you absolutely cannot change – your physical address. Renovate, replace staff, add new operations, re-flag or re-brand, it makes no difference; […]

Every business looks for ways to increase profits, reduce costs while maintain if not improve upon their service and customer expectations. With 2018 just around the corner we’ve put together […]