marketing

When Facebook bought the popular messaging service WhatsApp for approximately $20bn in 2014, some observers questioned how Facebook would ever make its money back, let alone profit. And for good […]

At the end of 2016, Google announced it would be experimenting with a mobile-first indexing plan. While there isn’t a fixed release date, Google webmaster trends analyst Gary Illyes expects […]

If your hotel’s strategy for marketing on Facebook is sharing photos or blog posts to your page, I have some bad news. Not only has this been a low-performing strategy […]

As metasearch marketers say goodbye to 2017 and prepare for 2018, one question on everyone’s mind is, “What is new in metasearch for 2018?” One answer to that question is […]

In the session, entitled “Beyond Reviews: Defining Your Hotel’s Online Reputation,” trivago’s Industry Manager for English-speaking Markets Aly Thompson revealed the root causes of low ratings and damaging reviews, debunking […]

On January 12th, Facebook’s CEO Mark Zuckenberg announced that Facebook will change how it prioritizes content that users see in their news feeds focusing on meaningful interactions between people. Facebook explains […]

As we say hello to 2018, January marks a time of resolutions and new beginnings. During this month, it’s important for hoteliers to reflect on their past strategies and analyze […]

On a superficial level, the implications of the rising costs of customer acquisition are easily identified. Increased costs lead to a decline in profitability, which results in a loss of […]

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having […]

A new year always brings new changes in the world of digital marketing, particularly for the always evolving world of search engine optimization. This year we can expect some important […]