marketing

Avoid the Social Media Graveyard: Keeping Your Profiles Alive

Without regular posts or interactions, your property might lack a welcoming spirit. Active social media accounts demonstrate your hotel is inviting

Read more

halloween icons reflecting digital marketing scary stories

Digital Marketing Scary Stories: A Halloween Special

While these digital marketing stories may not involve haunted houses or lurking shadows, they can still send a chill down a marketer’s spine

Read more

person on a laptop making a hotel booking online maybe illustrating the importance of metasearch marketing for hotels

Breaking Free from OTAs with Paid Search (Case Study)

The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com

Read more

google written on a laptop key reflecting their new travel feeds in search ads and how it will impact hotels

How Google’s New Travel Feeds in Search Ads Will Impact Hotels

Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out

Read more

Hotel Social Media Ideas For Effective Marketing

Here are some guidelines to ensure that social media marketing strategies for hotels foster guest relationships and help meet your goals:

Read more

Hotel Digital Marketing Tips to Prepare for 2024-25 Ski Season

Whether you’re a ski resort or hotel close to the slopes, here’s how to keep your hotel digital marketing fresh and effective all ski season

Read more

7 Ways to Promote and Market Your Loyalty Program

A successful loyalty program hinges on its ability to offer rewards that resonate with your customers. Providing valuable and relevant incentives

Read more

2 people at a christmas fair reflecting importance of email to sleigh hotel sales this holiday season

How to Use Email to Sleigh Hotel Sales This Holiday Season

For hotels seeking to tap into the seasonal spirit of family getaways and gifts, email deliverability should be at the heart of their marketing strategy

Read more

autumn or fall is the time hotels can warm up their direct bookings with marketing magic

Warm Up Your Direct Bookings With Autumn Marketing Magic

Let’s explore some timely best practices to connect with your guests and make the most of the season’s unique opportunities to increase direct bookings

Read more

two ropes intertwined like hotel revenue and brand reputation

Revenue Management Impacts Brand Reputation: Here’s Why

Hotels are complex ecosystems, and there are multiple ways to improve your brand reputation with effective revenue management

Read more