marketing

The best experiential marketing events and campaigns offer value to guests that goes beyond typical amenities to help the hotel become a preferred brand

We’re exploring the current social media trends for hoteliers in 2024 – from short-form videos to branded DMs – that can give you a competitive edge

As a leadership team, you should go through a 30-point checklist audit to try to find your gaps to help lead your hotel’s digital marketing strategy

For hotel marketers, this update is a wake-up call to review and refine your Google Ads strategy. Here’s why it’s important

Summer last year the head of Instagram shared the first insight into how the various algorithms actually works. We’ve unraveled the intricacies

Marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved

Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising

Incorporating the seo trends outlined will position your hotel website in good standing to reach your digital marketing goals

Whether you’re a small boutique hotel or a large franchise, here are some merchandising ideas to boost your brand presence and bottom line

Maximizing ROAS while ignoring other metrics can lead to a marketing strategy overly focused on lower-funnel tactics at the expense of other audiences